<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE)"^^ . "This study aims to determine the extent to which brand image influences the\r\npurchase decisions of 527 Coffee consumers through Instagram social media.\r\nBrand image refers to consumers’ perceptions of a brand that can significantly\r\naffect their buying behavior. This research uses a quantitative method with a survey\r\napproach, involving 100 respondents who follow the official Instagram account\r\n@527.coffee. The sampling technique used is non-probability sampling. The\r\nresearch instrument is a questionnaire based on three indicators of brand image—\r\nstrength, favorability, and uniqueness—and five indicators of purchase decision.\r\nData were analyzed using Pearson correlation test, simple linear regression, and ttest. The correlation analysis showed a Pearson value of 0.739, which falls into the\r\nstrong category, with a significance value of 0.000. The coefficient of determination\r\n(R Square) was 0.546, indicating that brand image contributes 54.6% to purchase\r\ndecisions, while the remaining 45.4% is influenced by other variables not examined\r\nin this study. The t-test results showed a t-count of 10.858, which is greater than the\r\nt-table value of 1.660, with a significance level of 0.000 < 0.05, indicating that the\r\nalternative hypothesis is accepted.\r\nIn conclusion, brand image has a positive and significant influence on the purchase\r\ndecisions of 527 Coffee consumers through Instagram. These findings provide\r\nstrategic insights for 527 Coffee management to strengthen brand positioning and\r\nenhance the effectiveness of digital marketing communication."^^ . "2025" . . . . . . . . . . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sultan Ageng Tirtayasa"^^ . . . . . . . . . . "Ronny Yudhi Septa"^^ . "Priana"^^ . "Ronny Yudhi Septa Priana"^^ . . "Icha Raydiah"^^ . "Cahyani"^^ . "Icha Raydiah Cahyani"^^ . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial dan Ilmu Politik"^^ . . . "Prodi Ilmu Komunikasi"^^ . . . . . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Text)"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN\r\nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #50489 \n\nPENGARUH BRAND IMAGE 527 COFFEE TERHADAP KEPUTUSAN \nPEMBELIAN (SURVEY FOLLOWER INSTAGRAM 527 COFFEE)\n\n" . "text/html" . . . "Communication" . "Public Relations Science" . . . "Communication (General)" . .