relation: https://eprints.untirta.ac.id/50449/ title: TEATER RAKYAT DAN EKSPRESI DIRI GENERASI Z DI ERA DIGITALISASI (Studi Kasus Pelaku Kesenian Ubrug Komunitas Sentra Agata) creator: JAELANI, GILANG TOBI NUR subject: Communication (General) description: Generation Z growing up in the digitalization era, has broad access to modern culture but also holds the potential to perserve local traditions due to their appreciation for freedom of expression and authentic experiences. However, the rapid advancement of technology and the influx of foreign cultures have led to a decline in interest in ubrug Banten, making it crucial to understand how folk theater shapes Generations Z’s self expression in the digitalization era. This study aims to describe how generation Z interprets ubrug as a form of self expression and how they implement its meaning to ensure its relevance in the digitalization era. The research is grounded in George Herbert Mead’s Symbolic Interactionism Theory. A qualitative descriptive approach was applied using a case study methods within an interpretative paradigm. The results of this study indicate that Generation Z in Banten perceives ubrug as a cultural communication medium conveyed through visual and verbal symbols such as costumes, dialogues, and regional languages. They also see ubrug as a platform for social expression and critique of life’s realities. Participation in ubrug contributes to personal development, fostering self-confidence and social skills. To remain relevant in the digital era, ubrug must adapt to social media, digital content. And language that resonates with the younger generation, ensuring its preservation as part of Banten’s cultural identity. date: 2025 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://eprints.untirta.ac.id/50449/2/BAB%202.pdf format: text language: id identifier: https://eprints.untirta.ac.id/50449/3/BAB%203.pdf format: text language: id identifier: https://eprints.untirta.ac.id/50449/4/BAB%204.pdf format: text language: id identifier: https://eprints.untirta.ac.id/50449/5/BAB%205.pdf format: text language: id identifier: https://eprints.untirta.ac.id/50449/6/DAFTAR%20PUSTAKA.pdf format: text language: id identifier: https://eprints.untirta.ac.id/50449/7/LAMPIRAN.pdf format: text language: id identifier: https://eprints.untirta.ac.id/50449/17/FULL%20TEXT.pdf format: text language: en identifier: https://eprints.untirta.ac.id/50449/20/BAB%201.pdf identifier: JAELANI, GILANG TOBI NUR (2025) TEATER RAKYAT DAN EKSPRESI DIRI GENERASI Z DI ERA DIGITALISASI (Studi Kasus Pelaku Kesenian Ubrug Komunitas Sentra Agata). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.