<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI"^^ . "This study aims to describe the persuasive communication strategies implemented by the Rumah Dunia community in literacy education activities in Kampung Ciloang, Serang City. Rumah Dunia is a literacy center actively promoting reading and writing culture in the Banten region. The background of this research is the low level of literacy awareness among the local community, as reflected in the limited reading and writing habits in daily life. This study employs a qualitative approach with a case study method. Data were collected through in-depth interviews, participatory observation, and documentation. Data analysis was conducted using the interactive model by Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The findings reveal that Rumah Dunia’s persuasive communication strategies encompass the psychodynamic approach (understanding the emotional needs of the community), the sociocultural approach (integrating local values and culture), and meaning construction (creating new awareness about the importance of literacy). These strategies are implemented through activities such as writing workshops, book discussions, art performances, and personal engagement. Challenges faced include low literacy awareness, limited access to resources, and inconsistent community participation. Nevertheless, these strategies have succeeded in gradually increasing public involvement and fostering a culture of literacy. This study is expected to serve as a reference for other literacy communities in developing effective communication strategies for community empowerment."^^ . "2025" . . . . . . . . . . . "UNIVERSITAS SULTAS AGENG TIRTAYASA"^^ . . . "ILMU KOMUNIKASI, UNIVERSITAS SULTAS AGENG TIRTAYASA"^^ . . . . . . . . . . "ANDINI ZENI"^^ . "FRISTIANTRY"^^ . "ANDINI ZENI FRISTIANTRY"^^ . . "YOKI"^^ . "YUSANTO"^^ . "YOKI YUSANTO"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . "JURUSAN ILMU KOMUNIKASI"^^ . . . . . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Text)"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #50392 \n\nSTRATEGI KOMUNIKASI PERSUASIF RUMAH DUNIA DALAM KEGIATAN EDUKASI LITERASI\n\n" . "text/html" . . . "Communication (General)" . .