<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024)"^^ . "This study aims to analyze the impact of brand community relationships on Kompas\r\nGramedia's brand loyalty through brand trust using the Customer Centric Model\r\n(McAlexander, Schouten, & Koenig, 2002). A quantitative method with SEM-PLS\r\nwas applied to a survey of 400 Instagram followers of @kompasgramedia from\r\nJanuary 1 to March 31, 2024. The results indicate that Instagram-based brand\r\ncommunities significantly influence customer relationships with products (0.932),\r\nbrands (0.909), companies (0.930), and other customers (0.883). However, only\r\ncustomer relationships with products significantly affect brand trust (0.751). Brand\r\ntrust significantly impacts brand loyalty (0.903) and mediates the relationship\r\nbetween customer-product relationships and brand loyalty (0.679). Interviews\r\nrevealed that the Instagram account is more often perceived as an information channel\r\nrather than a tool for building trust and loyalty. Brand loyalty is more influenced by\r\ndirect experiences and the company's reputation. This research provides insights into\r\nthe role of social media-based brand communities in fostering trust and loyalty in the\r\ndigital era."^^ . "2024" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "SUKMASIH"^^ . "SUKMASIH"^^ . "SUKMASIH SUKMASIH"^^ . . "DEVIANI"^^ . "SETYORINI"^^ . "DEVIANI SETYORINI"^^ . . "NANIEK"^^ . "AFRILLA FRAMANIK"^^ . "NANIEK AFRILLA FRAMANIK"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . "ILMU KOMUNIKASI"^^ . . . . . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Text)"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Text)"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Text)"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Text)"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Text)"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Text)"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Text)"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Text)"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "Pengaruh Eksistensi Brand Community Relationship melalui\r\nBrand Trust terhadap Brand Loyalty Kompas Gramedia\r\n(Survei pada followers akun Instagram @kompasgramedia\r\nperiode 1 Januari – 31 Maret 2024) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #50314 \n\nPengaruh Eksistensi Brand Community Relationship melalui \nBrand Trust terhadap Brand Loyalty Kompas Gramedia \n(Survei pada followers akun Instagram @kompasgramedia \nperiode 1 Januari – 31 Maret 2024)\n\n" . "text/html" . . . "Communication" . "Public Relations Science" . . . "Science Journalism" . . . "Communication (General)" . .