relation: https://eprints.untirta.ac.id/50133/
title: PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION DENGAN CONSUMER TRUST SEBAGAI VARIABEL INTERVENING  (Studi pada Pengguna Sepatu Merek Converse di Kota Depok)
creator: Aulia, Muhammad Idzhar
subject: HB Economic Theory
description: The purpose of this study was to determine the effect of Brand Image and Product Quality on Purchase Decision with Consumer Trust as an Intervening variable. In this study, Brand Image and Product Quality as independent variables and Purchase Decision as the dependent variable.  This research uses quantitative methods with a sample of 105 respondents. The data analysis technique in this study uses Structural Equation Modeling (SEM) using the Partial Least Square (SmartPLS) 4.1 measuring tool.  The results showed that: (1) Brand Image has no effect on Purchase Decision. (2) Product Quality has a positive and significant effect on Purchase Decision. (3) Brand Image has a positive and significant effect on Purchase Decision. (4) Product Quality has a positive and significant effect on Purchase Decision. (5) Consumer Trust has a positive and significant effect on Purchase Decision. (6) Consumer Trust is able to mediate the effect of Brand Image on Purchase Decision. (7) Consumer Trust is able to mediate the effect of Product Quality on Purchase Decision.
date: 2025
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/50133/2/Muhammad%20Idzhar%20Aulia_5551210039_02.pdf
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identifier: https://eprints.untirta.ac.id/50133/3/Muhammad%20Idzhar%20Aulia_5551210039_05.pdf
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identifier: https://eprints.untirta.ac.id/50133/4/Muhammad%20Idzhar%20Aulia_5551210039_03.pdf
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identifier: https://eprints.untirta.ac.id/50133/5/Muhammad%20Idzhar%20Aulia_5551210039_Ref.pdf
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identifier: https://eprints.untirta.ac.id/50133/6/Muhammad%20Idzhar%20Aulia_5551210039_04.pdf
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identifier: https://eprints.untirta.ac.id/50133/7/Muhammad%20Idzhar%20Aulia_5551210039_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/50133/8/Muhammad%20Idzhar%20Aulia_5551210039_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/50133/17/Muhammad%20Idzhar%20Aulia_5551210039_01.pdf
identifier:   Aulia, Muhammad Idzhar  (2025) PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION DENGAN CONSUMER TRUST SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Sepatu Merek Converse di Kota Depok).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.