relation: https://eprints.untirta.ac.id/49889/
title: KOMUNIKASI KRISIS HUMAS UNIVERSITAS SULTAN  AGENG TIRTAYASA DALAM MERESPONS PEMBERITAAN  TURUNNYA AKREDITASI MELALUI INSTAGRAM
creator: Baedowi, Ahmad
subject: Public Relations Science
description: The crisis faced by Sultan Ageng Tirtayasa University was caused by the news of its accreditation downgrade from an "A" to a "B," which led to numerous negative comments on the official Instagram account @untirta_official. This situation prompted the Public Relations (PR) department to manage the crisis, particularly by controlling the Instagram platform to prevent the situation from worsening. This research aims to explore how the crisis situation, crisis phases, and crisis communication strategies were implemented by the PR department of Untirta through Instagram. The researcher used a qualitative approach with a descriptive nature. In-depth interviews were conducted with 2 primary informants and 1 supporting informant. The Situational Crisis Communication Theory (SCCT) was applied to address the crisis situation, crisis phases, and crisis response strategies. The findings indicate that the crisis situation falls under the Accidental Cluster category (an unintentional crisis). During the Pre-Crisis phase, the PR team coordinated internally and externally to design a communication strategy to address the surge in negative comments on Instagram. In the Crisis Event phase, the PR team focused on using Instagram as the main communication platform, including issuing press releases, creating interactive communication content, and posting positive content about Untirta. In the post-Crisis phase, the PR team conducted evaluations, published updates on the accreditation process, and created promotional content. The crisis response strategies implemented by the PR team at Untirta through Instagram included the Diminish Strategy, Rebuild Strategy, and Bolstering Strategy.
date: 2025
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/49889/1/Ahmad%20Baedowi_6662210016_CP.pdf
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identifier: https://eprints.untirta.ac.id/49889/4/Ahmad%20Baedowi_6662210016_02.pdf
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identifier: https://eprints.untirta.ac.id/49889/5/Ahmad%20Baedowi_6662210016_03.pdf
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identifier: https://eprints.untirta.ac.id/49889/6/Ahmad%20Baedowi_6662210016_04.pdf
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identifier: https://eprints.untirta.ac.id/49889/7/Ahmad%20Baedowi_6662210016_05.pdf
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identifier: https://eprints.untirta.ac.id/49889/8/Ahmad%20Baedowi_6662210016_Ref.pdf
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identifier: https://eprints.untirta.ac.id/49889/9/Ahmad%20Baedowi_6662210016_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/49889/19/Ahmad%20Baaedowi_6662210016_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/49889/23/Ahmad%20Baedowi_6662210016_01.pdf
identifier:   Baedowi, Ahmad  (2025) KOMUNIKASI KRISIS HUMAS UNIVERSITAS SULTAN AGENG TIRTAYASA DALAM MERESPONS PEMBERITAAN TURUNNYA AKREDITASI MELALUI INSTAGRAM.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.