relation: https://eprints.untirta.ac.id/49844/ title: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PELAKU UMKM DALAM MENGAJUKAN SERTIFIKASI HALAL (Studi Kasus Kecamatan Pamarayan) creator: Robiyana, Ahmad subject: HB Economic Theory description: The interest of MSMEs in applying for halal certification is a crucial factor that has an impact on improving product quality, expanding the market, and compliance with halal regulations. Halal certification is becoming increasingly important considering that the majority of Indonesia's population is Muslim and there is a legal obligation through Law Number 33 of 2014. This study aims to analyze the influence of variables of awareness, understanding, belief and certification costs on the interest of MSMEs actors in Pamarayan District in applying for halal certification. The method used in this research is quantitative with an associative approach. The population in this study were MSMEs in Pamarayan District. The sample used was 100 respondents who were calculated using the Slovin formula and data analysis methods using the assistance of IBM SPSS 25.0 software. The results of the study showed that the variables of awareness, understanding, belief and certification costs had a significant effect on the interest of MSMEs in applying for halal certification based on the F test. Partially, awareness and belief had a positive and significant effect on the interest of MSMEs in applying for halal certification. While understanding and certification costs did not affect the interest of MSMEs in applying for halal certification. The value of the Determination Coefficient shows that interest in applying for halal certification is influenced by awareness, understanding, belief and certification costs of 28.8% and the remaining 71.2% is influenced by other factors not examined in this study. These findings have important implications for the government and related institutions in formulating strategies for socialization, education, and simplification of the halal certification process to increase MSME participation in halal compliance. date: 2025 type: Thesis type: NonPeerReviewed format: text language: en identifier: https://eprints.untirta.ac.id/49844/1/Ahmad%20Robiyana_5554180006_fulltext.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49844/3/Ahmad%20Robiyana_5554180006_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49844/4/Ahmad%20Robiyana_5554180006_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49844/5/Ahmad%20Robiyana_5554180006_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49844/6/Ahmad%20Robiyana_5554180006_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49844/7/Ahmad%20Robiyana_5554180006_Ref.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49844/8/Ahmad%20Robiyana_5554180006_Lamp.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49844/17/Ahmad%20Robiyana_5554180006_01.pdf identifier: Robiyana, Ahmad (2025) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PELAKU UMKM DALAM MENGAJUKAN SERTIFIKASI HALAL (Studi Kasus Kecamatan Pamarayan). S1 thesis, Universitas Sultan Ageng Tirtayasa.