<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel)"^^ . "The housing renovation program is viewed as a strategic initiative through which\r\nthe company can both deliver social benefits and preserve its positive reputation.\r\nThis study examines how the program is implemented as a strategy for maintaining\r\ncorporate image. A descriptive qualitative approach was employed, utilizing the\r\nCutlip, Center, and Broom Public Relations Process Model and a case-study\r\nmethod to gain an in-depth understanding of the entire process. Data were collected\r\nvia interviews with five informants, participant observation, and document review.\r\nAnalysis revealed four key stages in the housing renovation strategy. First, the fact\r\nfinding stage is involving analysis of the factors driving program implementation.\r\nSecond, the planning stage is in which objectives and plans were formulated to\r\naddress community needs while safeguarding the company’s image. Third, the\r\ncommunication stage is entailing execution of the renovation activities and\r\ndissemination of program information to the public via mass media and social\r\nmedia channels. Fourth, the evaluation stage is which assessed both process and\r\noutcomes and gathered feedback from beneficiaries. The study concludes that PT\r\nKrakatau Steel’s housing renovation strategy has been effective in assisting the\r\ncommunity and strengthening the company’s image, although its reach has not yet\r\nbeen fully equitable across all low-income groups."^^ . "2025" . . . . . . . . . . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sultan Ageng Tirtayasa"^^ . . . . . . . . . . . "Ari Pandu"^^ . "Witantra"^^ . "Ari Pandu Witantra"^^ . . "Syairazy Awra"^^ . "Azizan"^^ . "Syairazy Awra Azizan"^^ . . "Ivan Issa"^^ . "Fathony"^^ . "Ivan Issa Fathony"^^ . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial dan Ilmu Politik"^^ . . . "Ilmu Komunikasi"^^ . . . . . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Text)"^^ . . . "STRATEGI CORPORATE COMMUNICATION DALAM\r\nMEMPERTAHANKAN CITRA POSITIF\r\n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel) (Other)"^^ . . . . . "HTML Summary of #49834 \n\nSTRATEGI CORPORATE COMMUNICATION DALAM \nMEMPERTAHANKAN CITRA POSITIF \n(Studi Kasus: Program Bedah Rumah PT Krakatau Steel)\n\n" . "text/html" . . . "Communication (General)" . .