relation: https://eprints.untirta.ac.id/49834/
title: STRATEGI CORPORATE COMMUNICATION DALAM  MEMPERTAHANKAN CITRA POSITIF  (Studi Kasus: Program Bedah Rumah PT Krakatau Steel)
creator: Azizan, Syairazy Awra
subject: Communication (General)
description: The housing renovation program is viewed as a strategic initiative through which  the company can both deliver social benefits and preserve its positive reputation.  This study examines how the program is implemented as a strategy for maintaining  corporate image. A descriptive qualitative approach was employed, utilizing the  Cutlip, Center, and Broom Public Relations Process Model and a case-study  method to gain an in-depth understanding of the entire process. Data were collected  via interviews with five informants, participant observation, and document review.  Analysis revealed four key stages in the housing renovation strategy. First, the fact  finding stage is involving analysis of the factors driving program implementation.  Second, the planning stage is in which objectives and plans were formulated to  address community needs while safeguarding the company’s image. Third, the  communication stage is entailing execution of the renovation activities and  dissemination of program information to the public via mass media and social  media channels. Fourth, the evaluation stage is which assessed both process and  outcomes and gathered feedback from beneficiaries. The study concludes that PT  Krakatau Steel’s housing renovation strategy has been effective in assisting the  community and strengthening the company’s image, although its reach has not yet  been fully equitable across all low-income groups.
date: 2025
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/49834/1/Syairazy%20Awra%20Azizan_6662200170_CP.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49834/2/Syairazy%20Awra%20Azizan_6662200170_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/49834/4/Syairazy%20Awra%20Azizan_6662200170_02.pdf
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identifier: https://eprints.untirta.ac.id/49834/5/Syairazy%20Awra%20Azizan_6662200170_03.pdf
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identifier: https://eprints.untirta.ac.id/49834/6/Syairazy%20Awra%20Azizan_6662200170_04.pdf
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identifier: https://eprints.untirta.ac.id/49834/7/Syairazy%20Awra%20Azizan_6662200170_05.pdf
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identifier: https://eprints.untirta.ac.id/49834/8/Syairazy%20Awra%20Azizan_6662200170_Ref.pdf
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identifier: https://eprints.untirta.ac.id/49834/9/Syairazy%20Awra%20Azizan_6662200170_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49834/19/Syairazy%20Awra%20Azizan_6662200170_01.pdf
identifier:   Azizan, Syairazy Awra  (2025) STRATEGI CORPORATE COMMUNICATION DALAM MEMPERTAHANKAN CITRA POSITIF (Studi Kasus: Program Bedah Rumah PT Krakatau Steel).  S1 thesis, Universitas Sultan Ageng Tirtayasa.