relation: https://eprints.untirta.ac.id/49832/
title: PENGARUH PENGETAHUAN PRODUK DAN RELIGIOSITAS   TERHADAP MINAT BELI PRODUK BINTANG ZERO PADA   GENERASI Z   (Studi Pada Generasi Z Kota Serang)
creator: Tawakal, Mohammad Jibran
subject: H Social Sciences (General)
description: This study aims to determine the effect of product knowledge and  religiosity on the interest in buying Bintang Zero products in Generation Z.  The sampling technique in this study was Purposive Sampling, this technique  was used because not all Generation Z can be used as samples. The sample in  this study amounted to 44 respondents. The data collection method used a  Likert scale. The analysis techniques used were validity and reliability tests,  normality tests, multicollinearity tests, heteroscedasticity tests, multiple  regression analysis, hypothesis tests (t-test and f-test), and R2 coefficient of  determination tests. Using IBM SPSS statistical software 25. The results of  the simultaneous test (F-test) showed that the variables of product knowledge  and religiosity on the interest in buying Bintang Zero products  simultaneously had a significant effect on Generation Z in Serang City. This  is based on the results of the F-test which obtained a value of F count> F  table or 31.502> 3.24 and a sig value <0.05 or 0.000 <0.05.
date: 2024
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/49832/1/MOHAMMAD%20JIBRAN%20TAWAKAL_5554180007_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49832/2/MOHAMMAD%20JIBRAN%20TAWAKAL_5554180007_01.pdf
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identifier: https://eprints.untirta.ac.id/49832/3/MOHAMMAD%20JIBRAN%20TAWAKAL_5554180007_02.pdf
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identifier: https://eprints.untirta.ac.id/49832/4/MOHAMMAD%20JIBRAN%20TAWAKAL_5554180007_03.pdf
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identifier: https://eprints.untirta.ac.id/49832/5/MOHAMMAD%20JIBRAN%20TAWAKAL_5554180007_04.pdf
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identifier: https://eprints.untirta.ac.id/49832/6/MOHAMMAD%20JIBRAN%20TAWAKAL_5554180007_05.pdf
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identifier: https://eprints.untirta.ac.id/49832/7/MOHAMMAD%20JIBRAN%20TAWAKAL_5554180007_Ref.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49832/8/MOHAMMAD%20JIBRAN%20TAWAKAL_5554180007_Lamp.pdf
identifier:   Tawakal, Mohammad Jibran  (2024) PENGARUH PENGETAHUAN PRODUK DAN RELIGIOSITAS TERHADAP MINAT BELI PRODUK BINTANG ZERO PADA GENERASI Z (Studi Pada Generasi Z Kota Serang).  S1 thesis, Universitas Sultan Ageng Tirtayasa.