relation: https://eprints.untirta.ac.id/49705/
title: STRATEGI 7CS PUBLIC RELATIONS DALAM PENYAMPAIAN   INFORMASI PUBLIK MELALUI MEDIA SOSIAL  (Studi Kasus Instagram @humaskotatangsel)
creator: Jannah, Fridakhul
subject: Public Relations Science
description: The role of public relations in information disclosure is very crucial, especially in   the context of government institutions that aim to build transparency and public   trust. Along with the development of communication technology, government public   relations is using social media, especially Instagram, to interact and convey   information to the public. The purpose of this research is to find out how the 7Cs   public relations strategy in conveying public information implemented by   Diskominfo Tangsel through Instagram @humaskotatangsel. The theory used in   this research is excellence theory and the 7Cs Public Relations strategy. This   research uses a descriptive qualitative research with a Post-Positivism paradigm.   The results of this research are (1) Credibility is built by presenting accurate and   verified information. (2) Context is considered by adapting the information to the   needs of the Tangsel citizens . (3) Content is designed in an interesting visual format   with a variety of relevant public information. (4) Clarity is applied by using simple   and easy to understand language. (5) Continuity & consistency is applied by   repeating the message periodically between 18:00-21:00 WIB every day. (6) The   channel used is Instagram by utilizing the interesting features available. (7)   Capability of audience is applied based on the target audience openness of the   public interaction space in the direct message (DM) feature and comment column.
date: 2025-06-18
type: Thesis
type: NonPeerReviewed
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language: id
identifier: https://eprints.untirta.ac.id/49705/1/FRIDAKHUL%20JANNAH_6662210059_FULLTEXT.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49705/3/FRIDAKHUL%20JANNAH_6662210059_REF.pdf
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identifier: https://eprints.untirta.ac.id/49705/4/FRIDAKHUL%20JANNAH_6662210059_LAMP.pdf
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identifier: https://eprints.untirta.ac.id/49705/5/FRIDAKHUL%20JANNAH_6662210059_02.pdf
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identifier: https://eprints.untirta.ac.id/49705/6/FRIDAKHUL%20JANNAH_6662210059_03.pdf
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identifier: https://eprints.untirta.ac.id/49705/7/FRIDAKHUL%20JANNAH_6662210059_04.pdf
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identifier: https://eprints.untirta.ac.id/49705/8/FRIDAKHUL%20JANNAH_6662210059_05.pdf
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identifier: https://eprints.untirta.ac.id/49705/9/FRIDAKHUL%20JANNAH_6662210059_CP.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49705/10/FRIDAKHUL%20JANNAH_6662210059_01.pdf
identifier:   Jannah, Fridakhul  (2025) STRATEGI 7CS PUBLIC RELATIONS DALAM PENYAMPAIAN INFORMASI PUBLIK MELALUI MEDIA SOSIAL (Studi Kasus Instagram @humaskotatangsel).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.