<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran"^^ . "The rebranding strategy is designed to achieve objectives and facilitate the\r\nimplementation of activities so that the predetermined objectives are achieved. The\r\nbackground of this research is that Cold Library Café is striving to maintain its\r\nexistence amid the rapid development currently taking place in the F&B industry.\r\nThe researcher is interested in investigating how Cold Library Café's rebranding\r\nstrategy transformed it into Co&Labs (Collaboration Station) and what factors\r\nhindered the rebranding process at Co&Labs Café. This study aims to analyze the\r\nrebranding process of Cold Library Café into Co&Labs (Collaboration Station)\r\nthrough seven stages: triggering, analyzing and decision making, planning,\r\npreparing, launching, evaluating, and continuing. The approach used in this study\r\nis a qualitative approach with a descriptive method. The researcher used data\r\ncollection techniques such as observation, interviews, and documentation. The\r\nresults of the study explain that Cold Library Café underwent rebranding to become\r\nCo&Labs (Collaboration Station) through seven rebranding strategies, namely\r\ntriggering, analyzing and decision making, planning, preparation, launching,\r\nevaluating, and continuing. The implementation of the rebranding also faced\r\nchallenges related to human resources and the café's premises. The high number of\r\ncustomers in a small space led to capacity limitations, with Co&Labs customers\r\nfacing issues such as insufficient seating and parking difficulties due to the café's\r\nlimited space."^^ . "2025" . . . . . . . . . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sultan Ageng Tirtayasa"^^ . . . . . . . . . . . "Rahmi"^^ . "Winangsih"^^ . "Rahmi Winangsih"^^ . . "Mohammad"^^ . "Jaiz"^^ . "Mohammad Jaiz"^^ . . "Dafy Azhari"^^ . "Rachman"^^ . "Dafy Azhari Rachman"^^ . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial dan Ilmu Politik"^^ . . . "Ilmu Komunikasi"^^ . . . . . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Text)"^^ . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Text)"^^ . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Text)"^^ . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Text)"^^ . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Text)"^^ . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Text)"^^ . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Text)"^^ . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Other)"^^ . . . . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Other)"^^ . . . . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Other)"^^ . . . . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Other)"^^ . . . . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Other)"^^ . . . . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Other)"^^ . . . . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Other)"^^ . . . . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Text)"^^ . . . "STRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran (Other)"^^ . . . . . "HTML Summary of #49469 \n\nSTRATEGI REBRANDING KAFE COLD LIBRARY MENJADI CO&LABS (Collaboration Station) Studi Kasus Komunikasi Pemasaran\n\n" . "text/html" . . . "Communication (General)" . .