relation: https://eprints.untirta.ac.id/49464/ title: STRATEGI KOMUNIKASI AKUN INSTAGRAM @IPRAHUMASINDONESIA SEBAGAI MEDIA PENYALURAN INFORMASI SEPUTAR KEHUMASAN creator: RAFDI, MUHAMMAD ABI subject: Public Relations Science description: In this digital era, media development is growing rapidly with the support of sophisticated technology. The development of digital technology now makes it easy for many people to find and access sources of information and knowledge, including information about the world of public relations. Various companies, organizations, institutions, communities and also other agencies are not left behind to take advantage of Instagram as an information medium. One example is the Indonesian Public Relations Association (Iprahumas Indonesia). This research discusses the communication strategy through the Instagram social media account @iprahumasindonesia. The method used in this research is a Qualitative Approach with a Case Study type. Data collection techniques using observation, interview and documentation techniques. The results of the discussion of the @iprahumasindonesia account use Instagram to communicate with each other to provide information to the public about communication and the world of public relations. In managing Instagram accounts, of course, you must have a good communication strategy, this shows the importance of paying attention to communication strategies to reach the target audience more effectively and the use of Instagram social media as a means of disseminating information. The @iprahumasindonesia Instagram account implements a comprehensive management strategy through four important stages, namely planning, implementation, supervision, and evaluation. date: 2025 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://eprints.untirta.ac.id/49464/1/Skripsi%20Muhammad%20Abi%20Rafdi.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49464/3/Skripsi%20Muhammad%20Abi%20Rafdi_01.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49464/4/Skripsi%20Muhammad%20Abi%20Rafdi_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49464/5/Skripsi%20Muhammad%20Abi%20Rafdi_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49464/6/Skripsi%20Muhammad%20Abi%20Rafdi_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49464/7/Skripsi%20Muhammad%20Abi%20Rafdi_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49464/8/Skripsi%20Muhammad%20Abi%20Rafdi_Reff.pdf format: text language: en identifier: https://eprints.untirta.ac.id/49464/9/Skripsi%20Muhammad%20Abi%20Rafdi_Lamp.pdf identifier: RAFDI, MUHAMMAD ABI (2025) STRATEGI KOMUNIKASI AKUN INSTAGRAM @IPRAHUMASINDONESIA SEBAGAI MEDIA PENYALURAN INFORMASI SEPUTAR KEHUMASAN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.