relation: https://eprints.untirta.ac.id/49316/
title: PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN JUS BUAH (Suatu Kasus pada Jus Kode Cabang Puri, Jakarta Barat)
creator: RASYID, MUHAMMAD IRHAM
subject: S Agriculture (General)
description: Consumers in Indonesia have begun to care about their health so that it can be a great opportunity for every business actor in the food and beverage industry, one of which is Code Juice.  This study aims to determine the influence of Brand Image (X1), and Promotion (X2) on the Purchase Decision (Y) of fruit juice drinks at the Jus Kode Puri branch, West Jakarta. This study uses a quantitative descriptive sample collection method using Nonprobability Sampling with a sample of 100 respondents taken through the Accidental Sampling technique. The data were analyzed by instrument test, classical assumption test, multiple linear regression analysis and hypothesis testing. The results of the study showed that brand image (X1) and promotion (X2) in influencing the purchase decision (Y) of fruit juice drinks at Jus Kode branch of Puri West Jakarta by 64.9% and the rest, which was 35,1% influenced by other variables not raised in this study.
date: 2025-06-04
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/49316/1/Muhammad%20Irham%20Rasyid_4441210150_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/49316/2/Muhammad%20Irham%20Rasyid_4441210150_01.pdf
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identifier: https://eprints.untirta.ac.id/49316/3/Muhammad%20Irham%20Rasyid_4441210150_02.pdf
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identifier: https://eprints.untirta.ac.id/49316/4/Muhammad%20Irham%20Rasyid_4441210150_03.pdf
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identifier: https://eprints.untirta.ac.id/49316/5/Muhammad%20Irham%20Rasyid_4441210150_04.pdf
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identifier: https://eprints.untirta.ac.id/49316/6/Muhammad%20Irham%20Rasyid_4441210150_05.pdf
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identifier: https://eprints.untirta.ac.id/49316/7/Muhammad%20Irham%20Rasyid_4441210150_Ref.pdf
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identifier: https://eprints.untirta.ac.id/49316/8/Muhammad%20Irham%20Rasyid_4441210150_Lamp.pdf
identifier:   RASYID, MUHAMMAD IRHAM  (2025) PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN JUS BUAH (Suatu Kasus pada Jus Kode Cabang Puri, Jakarta Barat).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.