eprintid: 49209
rev_number: 21
eprint_status: archive
userid: 12995
dir: disk0/00/04/92/09
datestamp: 2025-06-04 04:24:46
lastmod: 2025-06-04 04:24:46
status_changed: 2025-06-04 04:24:46
type: thesis
metadata_visibility: show
creators_name: AMELIA, NURALYA
creators_id: 4441210076
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: BUKHARI, AHMAD
contributors_name: SUTISNA, TATANG
contributors_id: 197103092005011003
contributors_id: 198807062022031002
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS PERTANIAN
corp_creators: JURUSAN AGRIBISNIS
title: Pengaruh Harga, Kualitas Pelayanan, Dan Citra Merek Terhadap Keputusan Pembelian Pada Toko Kopi Tuku Di Blok M Jakarta Selatan
ispublished: pub
subjects: S1
divisions: FAPERTA
divisions: Agri
full_text_status: restricted
keywords: price, service quality, and brand image, purchasing decisions
note: Penelitian ini bertujuan untuk menganalisis faktor harga, kualitas pelayanan, dan citra merek terhadap keputusan pembelian pada kedai kopi Tuku. Penelitian ini dilakukan di Kedai Kopi Tuku cabang Blok M Jakarta Selatan. Sampel yang digunakan sebanyak 40 konsumen secara tidak sengaja. Metode analisis yang digunakan adalah analisis validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, dan pengujian hipotesis dengan uji t dan uji f. Hasil penelitian menunjukkan variabel harga memperoleh hasil positif dengan nilai sebesar 0,386, variabel kualitas pelayanan memperoleh hasil positif dengan nilai sebesar 0,370, variabel citra merek memperoleh hasil negatif dengan nilai sebesar -0,136. Hasil uji parsial menunjukkan bahwa variabel harga dan kualitas pelayanan secara bersama-sama berpengaruh terhadap keputusan pembelian pada Kedai Kopi Tuku, sedangkan variabel citra merek tidak berpengaruh secara bersama-sama terhadap keputusan pembelian pada Kedai Kopi Tuku. Hasil uji simultan menunjukkan nilai f hitung yang diperoleh sebesar 20,323 dengan nilai signifikan sebesar 0,000 yang berarti nilai f hitung sebesar 11,743 > nilai f tabel sebesar 2,87 dan nilai signifikan sebesar 0,000 < 0,05 yang berarti variabel tersebut berpengaruh secara simultan terhadap keputusan pembelian di Kedai Kopi Tuku
abstract: This study aimed to analyze the factors of price, service quality, and brand image on purchasing decisions at the Tuku coffee shop. This study was conducted at the Tuku Coffee Shop, Blok M branch, South Jakarta. The samples used were 40 consumers accidentally. Analytical methods used validity and reliability analysis, classical assumption test, multiple regression analysis, and hypothesis testing by t test and f test. the result showed the price variable obtained positive results with a value of 0.386, the service quality variable obtained positive results with a value of 0.370, the brand image variable obtained negative results with a value of -0.136. The partial test results showed that both price and service quality variables have a partial effect on purchasing decisions at Tuku Coffee Shop, while the brand image variable does not have a partial effect on purchasing decisions at Tuku Coffee Shop. The results of the simultaneous test show that the f-count value obtained is 20.323 with a significant value of 0.000, which means that the f-count value of 11.743> f-table value of 2.87 and a significant value of 0.000 <0.05, which means that these variables have a simultaneous effect on purchasing decisions at Tuku Coffee Shop
date: 2025
date_type: published
pages: 83
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: AGRIBISNIS
thesis_type: sarjana
thesis_name: sarjana
citation:   AMELIA, NURALYA  (2025) Pengaruh Harga, Kualitas Pelayanan, Dan Citra Merek Terhadap Keputusan Pembelian Pada Toko Kopi Tuku Di Blok M Jakarta Selatan.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/49209/1/Nuralya%20Amelia_4441210076_Fulltext.pdf
document_url: https://eprints.untirta.ac.id/49209/3/Nuralya%20Amelia_4441210076_02.pdf
document_url: https://eprints.untirta.ac.id/49209/4/Nuralya%20Amelia_4441210076_03.pdf
document_url: https://eprints.untirta.ac.id/49209/5/Nuralya%20Amelia_4441210076_04.pdf
document_url: https://eprints.untirta.ac.id/49209/6/Nuralya%20Amelia_4441210076_05.pdf
document_url: https://eprints.untirta.ac.id/49209/7/Nuralya%20Amelia_4441210076_Ref.pdf
document_url: https://eprints.untirta.ac.id/49209/8/Nuralya%20Amelia_4441210076_Lamp.pdf
document_url: https://eprints.untirta.ac.id/49209/17/Nuralya%20Amelia_4441210076_01.pdf