relation: https://eprints.untirta.ac.id/49209/
title: Pengaruh Harga, Kualitas Pelayanan, Dan Citra Merek Terhadap Keputusan Pembelian Pada Toko Kopi Tuku Di Blok M Jakarta Selatan
creator: AMELIA, NURALYA
subject: S Agriculture (General)
description: This study aimed to analyze the factors of price, service quality, and brand image on purchasing decisions at the Tuku coffee shop. This study was conducted at the Tuku Coffee Shop, Blok M branch, South Jakarta. The samples used were 40 consumers accidentally. Analytical methods used validity and reliability analysis, classical assumption test, multiple regression analysis, and hypothesis testing by t test and f test. the result showed the price variable obtained positive results with a value of 0.386, the service quality variable obtained positive results with a value of 0.370, the brand image variable obtained negative results with a value of -0.136. The partial test results showed that both price and service quality variables have a partial effect on purchasing decisions at Tuku Coffee Shop, while the brand image variable does not have a partial effect on purchasing decisions at Tuku Coffee Shop. The results of the simultaneous test show that the f-count value obtained is 20.323 with a significant value of 0.000, which means that the f-count value of 11.743> f-table value of 2.87 and a significant value of 0.000 <0.05, which means that these variables have a simultaneous effect on purchasing decisions at Tuku Coffee Shop
date: 2025
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/49209/1/Nuralya%20Amelia_4441210076_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/49209/3/Nuralya%20Amelia_4441210076_02.pdf
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identifier: https://eprints.untirta.ac.id/49209/4/Nuralya%20Amelia_4441210076_03.pdf
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identifier: https://eprints.untirta.ac.id/49209/5/Nuralya%20Amelia_4441210076_04.pdf
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identifier: https://eprints.untirta.ac.id/49209/6/Nuralya%20Amelia_4441210076_05.pdf
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identifier: https://eprints.untirta.ac.id/49209/7/Nuralya%20Amelia_4441210076_Ref.pdf
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identifier: https://eprints.untirta.ac.id/49209/8/Nuralya%20Amelia_4441210076_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/49209/17/Nuralya%20Amelia_4441210076_01.pdf
identifier:   AMELIA, NURALYA  (2025) Pengaruh Harga, Kualitas Pelayanan, Dan Citra Merek Terhadap Keputusan Pembelian Pada Toko Kopi Tuku Di Blok M Jakarta Selatan.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.