relation: https://eprints.untirta.ac.id/49178/
title: IMPLEMENTASI DIGITAL PUBLIC RELATIONS DI PERGURUAN TINGGI: STUDI PADA AKUN INSTAGRAM RESMI UNIVERSITAS SULTAN AGENG TIRTAYASA (@UNTIRTA_OFFICIAL)
creator: MUZAKI, MUHAMMAD ICHSAN
subject: Public Relations Science
subject: Communication (General)
description: This study aims to analyze the implementation of Digital Public Relations strategies  by Sultan Ageng Tirtayasa University (UNTIRTA) through its official Instagram  account, @untirta_official. The study's focus includes applying the principles of  Transparency, Porosity, and Richness in Content. A qualitative descriptive  approach was employed, utilizing data collection methods such as interviews,  documentation, and content analysis. The findings reveal that the principle of  Transparency is implemented by delivering accurate, timely, and accessible  information to the audience. Porosity is evident in UNTIRTA’s openness to  fostering two-way communication via features such as Direct Messages (DMs),  comments, polls, and Instagram Live, enabling active audience participation.  Meanwhile, Richness in Content is demonstrated through various content formats,  including photos, videos, infographics, and text, tailored to the diverse needs and  preferences of the audience. Academically, this study enriches the literature on  digital communication strategies in higher education institutions. The findings  provide actionable insights for UNTIRTA and similar institutions to optimize their  Digital Public Relations strategies, enhance audience engagement, strengthen  institutional branding, and expand public outreach effectively through social  media.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/49178/1/Muhammad%20Ichsan%20Muzaki_6662190061_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/49178/4/Muhammad%20Ichsan%20Muzaki_6662190061_02.pdf
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identifier: https://eprints.untirta.ac.id/49178/5/Muhammad%20Ichsan%20Muzaki_6662190061_03.pdf
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identifier: https://eprints.untirta.ac.id/49178/6/Muhammad%20Ichsan%20Muzaki_6662190061_04.pdf
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identifier: https://eprints.untirta.ac.id/49178/7/Muhammad%20Ichsan%20Muzaki_6662190061_05.pdf
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identifier: https://eprints.untirta.ac.id/49178/8/Muhammad%20Ichsan%20Muzaki_6662190061_Ref.pdf
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identifier: https://eprints.untirta.ac.id/49178/9/Muhammad%20Ichsan%20Muzaki_6662190061_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49178/17/Muhammad%20Ichsan%20Muzaki_6662190061_01.pdf
identifier:   MUZAKI, MUHAMMAD ICHSAN  (2025) IMPLEMENTASI DIGITAL PUBLIC RELATIONS DI PERGURUAN TINGGI: STUDI PADA AKUN INSTAGRAM RESMI UNIVERSITAS SULTAN AGENG TIRTAYASA (@UNTIRTA_OFFICIAL).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.