relation: https://eprints.untirta.ac.id/49167/
title: ANALISIS STRATEGI MARKETING NINETYNINE.INDO DI MEDIA SOCIAL INSTAGRAM
creator: HAPSARI, ADILLA
subject: Communication (General)
description: This study analyzed the marketing strategy used by the Instagram @ninetynine.ind o account, a local fashion brand known for its streetwear products, with the SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats). The main focus of this study is to identify the effectiveness of using Instagram Stories, Instagram Live, Instagram Feeds, and Instagram Reels features in improving engagement and interaction with audiences. Through qualitative descriptive analysis and content observation methods over a period of time, research results show that ninetynine.indo has consistent and interactive visual branding power through these features. Instagram Stories is used for direct communication and short promotions, Instagram Live to build real-time relationships with audiences, Instagram Feeds to display interesting product catalogs, and Instagram Reels to present creative short video content. However, weaknesses appear in the form of dependence on social media trends and changes in Instagram algorithms. Opportunities are present from increasing market interest in local streetwear, while threats come from tight competition in the local fashion industry. This study concluded that using optimal Instagram features with dynamic content can increase the effectiveness of digital marketing strategies for local fashion brands.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/49167/17/Adilla%20Hapsari_6662180067_fulltext.pdf
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identifier: https://eprints.untirta.ac.id/49167/3/Adilla%20Hapsari_6662180067_02.pdf
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identifier: https://eprints.untirta.ac.id/49167/4/Adilla%20Hapsari_6662180067_03.pdf
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identifier: https://eprints.untirta.ac.id/49167/5/Adilla%20Hapsari_6662180067_04.pdf
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identifier: https://eprints.untirta.ac.id/49167/6/Adilla%20Hapsari_6662180067_05.pdf
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identifier: https://eprints.untirta.ac.id/49167/7/Adilla%20Hapsari_6662180067_Ref.pdf
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identifier: https://eprints.untirta.ac.id/49167/8/Adilla%20Hapsari_6662180067_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49167/19/Adilla%20Hapsari_6662180067_01.pdf
identifier:   HAPSARI, ADILLA  (2025) ANALISIS STRATEGI MARKETING NINETYNINE.INDO DI MEDIA SOCIAL INSTAGRAM.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.