relation: https://eprints.untirta.ac.id/49166/
title: STRATEGI KOMUNIKASI AFFILIATOR TIKTOK @HELLOWCULL DALAM MEMPROMOSIKAN PRODUK DI MEDIA SOSIAL TIKTOK
creator: MARCELINA, DINDA
subject: Public Relations Science
subject: Communication (General)
description: The Affiliator phenomenon emerges from societal trends, where individuals and groups utilize affiliate programs as a strategy to generate income. Currently, many people have joined as Affiliators, leading to increasingly intense competition in the Affiliator industry. TikTok Affiliators work by promoting their own or others' products through video content uploaded on TikTok, featuring a yellow shopping cart in the content. One TikTok user who has become an Affiliator is Dina Fitriana, known by her TikTok account @hellowcull, who focuses on mom-and-kids fashion, teenage girls, and beauty content creation. This study aims to examine the communication strategies used by TikTok Affiliator @hellowcull in promoting products on TikTok. The study applies the Integrated Marketing Communication (IMC) theory using a descriptive qualitative research method. The findings reveal that TikTok Affiliator @hellowcull, or Dina Fitriana, has effectively implemented communication strategies across the planning, execution, and evaluation stages. TikTok Affiliator @hellowcull effectively employs a communication mix strategy by creating content with captivating titles, using trending sounds, incorporating relevant hashtags, and building interactive relationships with the audience through the comments section or response content.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/49166/1/Dinda%20Marcelina_6662180025_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49166/4/Dinda%20Marcelina_6662180025_02.pdf
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identifier: https://eprints.untirta.ac.id/49166/5/Dinda%20Marcelina_6662180025_03.pdf
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identifier: https://eprints.untirta.ac.id/49166/6/Dinda%20Marcelina_6662180025_04.pdf
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identifier: https://eprints.untirta.ac.id/49166/7/Dinda%20Marcelina_6662180025_05.pdf
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identifier: https://eprints.untirta.ac.id/49166/8/Dinda%20Marcelina_6662180025_Ref.pdf
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identifier: https://eprints.untirta.ac.id/49166/9/Dinda%20Marcelina_6662180025_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/49166/18/Dinda%20Marcelina_6662180025_01.pdf
identifier:   MARCELINA, DINDA  (2024) STRATEGI KOMUNIKASI AFFILIATOR TIKTOK @HELLOWCULL DALAM MEMPROMOSIKAN PRODUK DI MEDIA SOSIAL TIKTOK.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.