relation: https://eprints.untirta.ac.id/49155/
title: ANALISIS TINDAK TUTUR DALAM IKLAN PRODUK KOSMETIK PADA KANAL YOUTUBE SAFI INDONESIA  (KAJIAN PRAGMATIK)
creator: SANTOMI, SANTOMI
subject: P Philology. Linguistics
description: This research was conducted to describe the classification, purpose and function of illocutionary speech acts in advertisements for Safi Indonesia cosmetic products on the Safi Indonesia YouTube channel for the 2021 and 2022 upload period. In this research, every utterance in the advertisement that contains an illocutionary speech act is the subject of research. Data collection was carried out using several techniques, namely free-hand techniques and note-taking techniques. Next, the triangulation technique is carried out by the validator. The analysis technique used is contextual technique. The results of this research show that in the Safi Indonesia cosmetic product advertisements on the Safi Indonesia YouTube channel for the 2021 and 2022 upload period there are 4 types of illocutionary speech acts, namely 30 data of Assertive illocutionary speech acts which have the intention of stating the truth with the function of informing and expressing opinions, 12 data of Assertive illocutionary acts Directive illocutionary speech acts have the intention that the speech partner performs an action with the function of commanding and requesting, 2 data Commissive illocutionary speech acts have the intention that the speech partner do something in the future which will come with the function of offering and 2 data of expressive illocutionary speech acts which have the intention of expressing feelings with the function of expressing the speaker's own sadness.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/49155/1/SANTOMI_2222190011-FULL%20TEXT.pdf
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identifier: https://eprints.untirta.ac.id/49155/2/SANTOMI_2222190011_CP.pdf
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identifier: https://eprints.untirta.ac.id/49155/3/SANTOMI_2222190011_01.pdf
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identifier: https://eprints.untirta.ac.id/49155/4/SANTOMI_2222190011_02.pdf
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identifier: https://eprints.untirta.ac.id/49155/5/SANTOMI_2222190011_03.pdf
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identifier: https://eprints.untirta.ac.id/49155/6/SANTOMI_2222190011_04.pdf
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identifier: https://eprints.untirta.ac.id/49155/7/SANTOMI_2222190011_05.pdf
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identifier: https://eprints.untirta.ac.id/49155/8/SANTOMI_2222190011_REFF.pdf
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identifier: https://eprints.untirta.ac.id/49155/9/SANTOMI_2222190011_LAMP.pdf
identifier:   SANTOMI, SANTOMI  (2025) ANALISIS TINDAK TUTUR DALAM IKLAN PRODUK KOSMETIK PADA KANAL YOUTUBE SAFI INDONESIA (KAJIAN PRAGMATIK).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.