relation: https://eprints.untirta.ac.id/49035/
title: PENGARUH KUALITAS PELAYANAN ISLAMI DAN HARGA  TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN  SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada PT.  Syakirasya Wisata Mandiri)
creator: Hikam, Manarul
subject: HC Economic History and Conditions
description: In the era of globalization, the role of humans in the world of work has a significant  impact. Increasingly fierce competition in various sectors requires each individual  to make an optimal contribution to attract the attention of the target audience.  Similar competition also occurs in the Hajj and Umrah travel agency industry.  Based on the data obtained, in the last 10 months there was an addition of 692 new  travel agencies. In addition, pre-survey results show that the potential for  consumers to switch to other travel agencies reaches 50%. In this study,  researchers suspect that there are three factors that can affect pilgrim loyalty (Y),  namely Islamic service quality (X1) and price (X2) which have a direct effect, and  customer satisfaction (Z) which acts as a mediating variable and has an indirect  effect on loyalty.  This study uses a causal quantitative method, which aims to test hypotheses  regarding the cause-and-effect relationship between the variables studied. The  population in this study consisted of 396 umrah pilgrims of PT Syakirasya Wisata  Mandiri in the period November 2023 - October 2024. The sampling technique used  non-probability sampling with a purposive sampling method. Based on the  calculation results, the number of samples used in this study were 80 Umrah  pilgrims.  The results showed that Islamic service quality and price have a positive effect on  customer satisfaction. However, Islamic service quality has a negative effect on  loyalty, while price and customer satisfaction have a positive effect on loyalty. In  addition, customer satisfaction as an intervening variable between Islamic service  quality and loyalty has no significant effect, while customer satisfaction as an  intervening variable between price and loyalty has a positive and significant effect.
date: 2025
type: Thesis
type: PeerReviewed
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identifier: https://eprints.untirta.ac.id/49035/1/Manarul%20Hikam_Lembar%20Pengesahan
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identifier: https://eprints.untirta.ac.id/49035/2/Manarul%20Hikam_Pernyataan%20Orisinil
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identifier: https://eprints.untirta.ac.id/49035/3/Manarul%20Hikam_5554210056_%20Full%20Text
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identifier: https://eprints.untirta.ac.id/49035/4/Manarul%20Hikam_5554210056_CP
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identifier: https://eprints.untirta.ac.id/49035/5/Manarul%20Hikam_5554210056_01
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identifier: https://eprints.untirta.ac.id/49035/6/Manarul%20Hikam_5554210056_02
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identifier: https://eprints.untirta.ac.id/49035/7/Manarul%20Hikam_5554210056_03
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identifier: https://eprints.untirta.ac.id/49035/8/Manarul%20Hikam_5554210056_04
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identifier: https://eprints.untirta.ac.id/49035/9/Manarul%20Hikam_5554210056_05
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identifier: https://eprints.untirta.ac.id/49035/10/Manarul%20Hikam_5554210056_Ref
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identifier: https://eprints.untirta.ac.id/49035/11/Manarul%20Hikam_5554210056_Lamp
identifier:   Hikam, Manarul  (2025) PENGARUH KUALITAS PELAYANAN ISLAMI DAN HARGA TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada PT. Syakirasya Wisata Mandiri).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.