relation: https://eprints.untirta.ac.id/49001/
title: PEMASARAN POLITIK RATU TATU CHASANAH DALAM   PEMILIHAN BUPATI DAN WAKIL BUPATI SERANG   TAHUN 2020
creator: FEBRIANI, YUSUF MARDANI
subject: JA Political science (General)
description: Ratu Tatu Chasanah and Pandji Tirtayasa are one of the incumbent candidates  who are running again in the contestation of the Pilkada of Serang Regency in  2020. As an incumbent candidate who is re-contesting the election, of course he  already has the main capital, namely closeness to the community. This research  uses a qualitative method with a approach to explain and see how the The political  marketing strategy carried out by Ratu Tatu Chasanah in the 2020 Regent and  Deputy Regent of Serang Election. Field data is obtained by conducting field  observation research, interviews, documentation and also using literature studies  from related records. Then data analysis is carried out to describe the phenomenon  of the data obtained in the field and is associated using relevant political theories.  In this study using the theory of political marketing concepts of Segmentation,  Targeting and Positioning. The results of this study indicate that: Ratu Tatu  Chasanah and Pandji Tirtayasa formed a winning team consisting of supporting  party elites, family networks, networks of clerics and community leaders in the  2020 Pilkada. In an effort to mobilize public votes, Ratu Tatu Chasanah and  Pandji Tirtayasa used their power to provide 100 village ambulances throughout  Serang Regency.
date: 2025
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/49001/1/Naskah%20Skripsi_Yusuf%20Mardani_6670170011%20DIL.pdf.pdf
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identifier: https://eprints.untirta.ac.id/49001/3/Yusuf%20Mardani_6670170011_02.pdf
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identifier: https://eprints.untirta.ac.id/49001/4/Yusuf%20Mardani_6670170011_03.pdf
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identifier: https://eprints.untirta.ac.id/49001/5/Yusuf%20Mardani_6670170011_04.pdf
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identifier: https://eprints.untirta.ac.id/49001/6/Yusuf%20Mardani_6670170011_05.pdf
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identifier: https://eprints.untirta.ac.id/49001/7/Yusuf%20Mardani_6670170011_Ref.pdf
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identifier: https://eprints.untirta.ac.id/49001/8/Yusuf%20Mardani%20Febriani_6670170011_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/49001/17/Naskah%20Skripsi_Yusuf%20Mardani_6670170011_01.pdf
identifier:   FEBRIANI, YUSUF MARDANI  (2025) PEMASARAN POLITIK RATU TATU CHASANAH DALAM PEMILIHAN BUPATI DAN WAKIL BUPATI SERANG TAHUN 2020.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.