<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG"^^ . "The increasing population of Indonesia has also increased the demand for agricultural products, but agricultural land is increasingly limited due to urbanization, thus encouraging the emergence of the concept of urban agriculture. One method of urban agriculture is hydroponics. This study aims to analyze the feasibility of hydroponic farming investment in Serang City using a quantitative approach. Three hydroponic farming businesses were selected as research objects, namely Allisa Farm, Raico Farm, and Graha Hidroponik Center. The analysis used is Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Revenue Cost Ratio (R/C Ratio) as well as the sensitivity of hydroponic farming to changes in bank interest rates and commodity selling prices. The results of the study showed that the three hydroponic businesses analyzed were not feasible for investment because they had negative NPV values, IRR lower than the discount rate applied, but economically feasible because the R/C Ratio was greater than 1, and the results of the Payback Period analysis show that only Allisa and Graha Hidroponik Center are feasible, and hydroponic farming businesses in Serang City are not sensitive to changes in interest rates and selling prices. This research is expected to be a reference for someone who wants to start a hydroponic farming business in Serang City. So that it can avoid ineffectiveness in its hydroponic farming business."^^ . "2025-05-22" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "AGRIBISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "Aris Supriyo"^^ . "Wibowo"^^ . "Aris Supriyo Wibowo"^^ . . "ANDY"^^ . "PRATAMA"^^ . "ANDY PRATAMA"^^ . . "Andjar"^^ . "Astuti"^^ . "Andjar Astuti"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS PERTANIAN"^^ . . . "JURUSAN AGRIBISNIS"^^ . . . . . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Text)"^^ . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Text)"^^ . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Text)"^^ . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Text)"^^ . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Text)"^^ . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Text)"^^ . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Text)"^^ . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Other)"^^ . . . . . . "ANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG (Text)"^^ . . "HTML Summary of #48928 \n\nANALISIS KELAYAKAN INVESTASI USAHATANI HIDROPONIK DI KOTA SERANG\n\n" . "text/html" . . . "S Agriculture (General)"@en . .