relation: https://eprints.untirta.ac.id/48920/
title: ETNOGRAFI MEDIA KONTEN WRITER JABAR EKSPRES TERHADAP PENINGKATAN MEDIA ONLINE
creator: HAIDAROH, HAIDAROH
subject: Science Journalism
subject: Communication (General)
description: Due to shrinking advertising revenues and the financial crisis in print journalism,  the last decade has brought significant cutbacks to many newsrooms around the  world. Editorial departments, many of which have been restructured into  integrated newsrooms, face the challenge of producing more content for multiple  channels while employing fewer journalists.  These editors are responsible for increasing the overall traffic of editorial content  and identifying trending topics that are likely to drive traffic, often through search  engine optimization (SEO) and social media optimization (SMO).  On that basis, Jabar Ekspres media, which was originally a print/newspaper  media, then developed online media by recruiting editors or called Class Leaders  and many content writers, but they also did not leave journalistic products in  print/newspaper media.  This research approach uses a qualitative methodology with a Media Ethnography  approach. According to Bogdan and Taylor (1973), qualitative research is a  research procedure that produces descriptive data, speech or writing, and behavior  that can be observed from the subject itself. This approach directly shows the  setting and individuals in the setting as a whole. Study subjects in the form of  institutions, organizations, or individuals are not narrowed down into separate  variables or hypotheses, but are seen as part of a whole (holistic) (Bungin, 2011).  There are 5 types of content produced by Content Writers at Jabar Ekspres. These  five types of content must be written by Content Writers to fulfill the obligation of  10 posts a day. These types of content are Evergreen Content, Viral Content,  Specialization Content, Competitor Content, and Niche Content.  Sources of writing produced by content writers can be obtained from social media  such as Twitter, Instagram, Facebook, TikTok, and YouTube. Even from other  credible websites such as websites of ministries and local government agencies,  but not allowed from competitor media websites. From these financial writing  themes, the jabarekspres.com website earns a lot of money from google adsense  results.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/48920/1/HAIDAROH_7781210006_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/48920/10/HAIDAROH_7781210006_089679549596.pdf
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identifier: https://eprints.untirta.ac.id/48920/21/HAIDAROH_7781210006_01.pdf
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identifier: https://eprints.untirta.ac.id/48920/22/HAIDAROH_7781210006_02.pdf
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identifier: https://eprints.untirta.ac.id/48920/23/HAIDAROH_7781210006_03.pdf
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identifier: https://eprints.untirta.ac.id/48920/24/HAIDAROH_7781210006_04.pdf
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identifier: https://eprints.untirta.ac.id/48920/25/HAIDAROH_7781210006_05.pdf
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identifier: https://eprints.untirta.ac.id/48920/26/HAIDAROH_7781210006_Reff.pdf
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identifier: https://eprints.untirta.ac.id/48920/27/HAIDAROH_7781210006_Lamp.pdf
identifier:   HAIDAROH, HAIDAROH  (2025) ETNOGRAFI MEDIA KONTEN WRITER JABAR EKSPRES TERHADAP PENINGKATAN MEDIA ONLINE.  Master thesis, Universitas Sultan Ageng Tirtayasa.