eprintid: 48876
rev_number: 49
eprint_status: archive
userid: 5404
dir: disk0/00/04/88/76
datestamp: 2025-05-23 02:29:31
lastmod: 2025-05-23 02:29:31
status_changed: 2025-05-23 02:29:31
type: thesis
metadata_visibility: show
creators_name: AMELINDA, RIRIN
creators_id: 5551200016
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: H.E.R TAUFIK, H.E.R TAUFIK
contributors_name: RAMADHANSYAH, AGUS DAVID
contributors_id: 19641212200121001
contributors_id: 197110222009121002
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS EKONOMI DAN BISNIS
corp_creators: JURUSAN MANAJEMEN
title: PENGARUH PEMBELIAN ONLINE TICKETING DAN SERVICE QUALITY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING
(Studi Pada Pengguna Kereta Api Lokal Rangkasbitung-Merak)
ispublished: pub
subjects: H1
subjects: HB
subjects: HE
subjects: T1
divisions: FEB
divisions: Managemen
full_text_status: restricted
keywords: Online Ticketing, Service Quality, Brand Image, Purchase Decision.
Online Ticketing, Service Quality, Brand Image, Purchase
Decision.
note: Penelitian ini bertujuan untuk menguji pengaruh online ticketing dan service quality terhadap purchase decision dengan brand image sebagai variable intervening. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Penelitian ini melakukan pengumpulan data berdasarkan kuesioner, studi kepustakaan serta observasi. Populasi dalam penelitian ini adalah pengguna aplikasi Access by KAI di wilayah Lebak, Kota Serang, Kota Cilegon, Kota Tangerang dan DKI Jakarta yang berusia 17-50 tahun dan sampel sebanyak 90 responden dengan penarikan purposive Sampling. Metode analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan alat analisis SmartPLS 4. Penelitian ini memiliki hasil bahwa online ticketing berpengaruh postif dan signifikan terhadap purchase decision dan product quality berpengaruh positif dan signifikan terhadap purchase decision. Brand image dapat memediasi pengaruh tidak langsung online ticketing dan service quality terhadap purchase decision
abstract: This study aims to examine the effect of online ticketing and service quality on purchase decisions with brand image as an intervening variable. The research method used is quantitative with a descriptive approach. This research collects data based on questionnaires, literature studies and observations. The population in this study were users of the Access by KAI application in the Lebak area, Serang City, Cilegon City, Tangerang City and DKI Jakarta aged 17-50 years and a sample of 90 respondents with purposive sampling. The data analysis method used is Structural Equation Modeling (SEM) with the SmartPLS 4 analysis tool. This study has the results that online ticketing has a positive and significant effect on purchase decisions and product quality has a positive and significant effect on purchase decisions. Brand image can mediate the indirect effect of online ticketing and service quality on purchase decision.
date: 2025
date_type: published
pages: 148
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: MANAJEMEN
thesis_type: sarjana
thesis_name: sarjana
citation:   AMELINDA, RIRIN  (2025) PENGARUH PEMBELIAN ONLINE TICKETING DAN SERVICE QUALITY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Kereta Api Lokal Rangkasbitung-Merak).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/48876/17/FULLTEXT.pdf
document_url: https://eprints.untirta.ac.id/48876/3/BAB%202.pdf
document_url: https://eprints.untirta.ac.id/48876/4/BAB%203.pdf
document_url: https://eprints.untirta.ac.id/48876/5/BAB%204.pdf
document_url: https://eprints.untirta.ac.id/48876/6/BAB%205.pdf
document_url: https://eprints.untirta.ac.id/48876/7/DAFTAR%20PUSTAKA.pdf
document_url: https://eprints.untirta.ac.id/48876/8/LAMPIRAN.pdf
document_url: https://eprints.untirta.ac.id/48876/19/BAB%201.pdf