relation: https://eprints.untirta.ac.id/48876/
title: PENGARUH PEMBELIAN ONLINE TICKETING DAN SERVICE QUALITY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING  (Studi Pada Pengguna Kereta Api Lokal Rangkasbitung-Merak)
creator: AMELINDA, RIRIN
subject: H Social Sciences (General)
subject: HB Economic Theory
subject: HE Transportation and Communications
subject: T Technology (General)
description: This study aims to examine the effect of online ticketing and service quality on purchase decisions with brand image as an intervening variable. The research method used is quantitative with a descriptive approach. This research collects data based on questionnaires, literature studies and observations. The population in this study were users of the Access by KAI application in the Lebak area, Serang City, Cilegon City, Tangerang City and DKI Jakarta aged 17-50 years and a sample of 90 respondents with purposive sampling. The data analysis method used is Structural Equation Modeling (SEM) with the SmartPLS 4 analysis tool. This study has the results that online ticketing has a positive and significant effect on purchase decisions and product quality has a positive and significant effect on purchase decisions. Brand image can mediate the indirect effect of online ticketing and service quality on purchase decision.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/48876/17/FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/48876/3/BAB%202.pdf
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identifier: https://eprints.untirta.ac.id/48876/4/BAB%203.pdf
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identifier: https://eprints.untirta.ac.id/48876/5/BAB%204.pdf
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identifier: https://eprints.untirta.ac.id/48876/6/BAB%205.pdf
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identifier: https://eprints.untirta.ac.id/48876/7/DAFTAR%20PUSTAKA.pdf
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identifier: https://eprints.untirta.ac.id/48876/8/LAMPIRAN.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48876/19/BAB%201.pdf
identifier:   AMELINDA, RIRIN  (2025) PENGARUH PEMBELIAN ONLINE TICKETING DAN SERVICE QUALITY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Kereta Api Lokal Rangkasbitung-Merak).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.