<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG"^^ . "The development of technology has led to the transformation of the payment\r\nsystem in Indonesia using electronic money (e-money). Thus, Bank Indonesia\r\nlaunched QRIS as a payment method to accommodate non-cash payments and has\r\nbeen widely used by business actors. However, business actors will be charged an\r\nMDR (Merchant Discount Rate), which is set for micro businesses at 0.3%. The\r\npurpose of this study is to determine the communication strategy carried out by\r\nBank Indonesia to overcome problems in implementing QRIS rates for business\r\nactors, especially MSMEs. The focus of this study is to determine the audience\r\nanalysis strategy, compiling messages, methods, selection and use of media in\r\nimplementing QRIS rates for MSMEs in Serang City. The research method used is\r\na descriptive method with a qualitative approach. Researchers collect data\r\nthrough observation, interviews and documentation. The results of this study are\r\n(1) Bank Indonesia Banten analyzes the audience by dividing the segmentation\r\ndemographically and socio-geographically (2) in compiling messages, namely\r\ndeductively and topically (3) Bank Indonesia Banten conveys communication with\r\npersuasive, instructive, and deductive methods (4) Bank Indonesia Banten only\r\nuses online mass media and focuses on social media, namely Instagram and\r\nYouTube. Researchers have interviewed 4 MSMEs actors and only one knows\r\nabout the QRIS tariff so that the dissemination of information related to the MDR\r\npolicy is not evenly distributed and the communication strategy carried out by\r\nBnak Indonesia Banten is not optimal."^^ . "2025" . . . . . . . . . . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosisal dan Ilmu Politik, Universitas Sultan Ageng Tirtayasa"^^ . . . . . . . . . . . "Nia Kania"^^ . "Kurniawati"^^ . "Nia Kania Kurniawati"^^ . . "Angel"^^ . "Salsabila"^^ . "Angel Salsabila"^^ . . "Rahmi"^^ . "Winangsih"^^ . "Rahmi Winangsih"^^ . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial Dan Ilmu Politik"^^ . . . "Ilmu Komunikasi"^^ . . . . . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Text)"^^ . . . "STRATEGI KOMUNIKASI HUMAS BANK INDONESIA \r\nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \r\nDI KOTA SERANG (Other)"^^ . . . . . "HTML Summary of #48815 \n\nSTRATEGI KOMUNIKASI HUMAS BANK INDONESIA \nDALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM \nDI KOTA SERANG\n\n" . "text/html" . . . "Communication" . "Public Relations Science" . . . "Communication (General)" . .