relation: https://eprints.untirta.ac.id/48815/
title: STRATEGI KOMUNIKASI HUMAS BANK INDONESIA   DALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM   DI KOTA SERANG
creator: Salsabila, Angel
subject: Public Relations Science
subject: Communication (General)
description: The development of technology has led to the transformation of the payment  system in Indonesia using electronic money (e-money). Thus, Bank Indonesia  launched QRIS as a payment method to accommodate non-cash payments and has  been widely used by business actors. However, business actors will be charged an  MDR (Merchant Discount Rate), which is set for micro businesses at 0.3%. The  purpose of this study is to determine the communication strategy carried out by  Bank Indonesia to overcome problems in implementing QRIS rates for business  actors, especially MSMEs. The focus of this study is to determine the audience  analysis strategy, compiling messages, methods, selection and use of media in  implementing QRIS rates for MSMEs in Serang City. The research method used is  a descriptive method with a qualitative approach. Researchers collect data  through observation, interviews and documentation. The results of this study are  (1) Bank Indonesia Banten analyzes the audience by dividing the segmentation  demographically and socio-geographically (2) in compiling messages, namely  deductively and topically (3) Bank Indonesia Banten conveys communication with  persuasive, instructive, and deductive methods (4) Bank Indonesia Banten only  uses online mass media and focuses on social media, namely Instagram and  YouTube. Researchers have interviewed 4 MSMEs actors and only one knows  about the QRIS tariff so that the dissemination of information related to the MDR  policy is not evenly distributed and the communication strategy carried out by  Bnak Indonesia Banten is not optimal.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/48815/1/Angel%20Salsabila_6662200045_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/48815/3/Angel%20Salsabila6662200045_CP.pdf
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identifier: https://eprints.untirta.ac.id/48815/9/Angel%20Salsabila_6662200045_Ref.pdf
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identifier: https://eprints.untirta.ac.id/48815/10/Angel%20Salsabila_6662200045_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48815/19/Angel%20Salsabila_6662200045_01.pdf
identifier:   Salsabila, Angel  (2025) STRATEGI KOMUNIKASI HUMAS BANK INDONESIA DALAM PENERAPAN TARIF QRIS BAGI PELAKU UMKM DI KOTA SERANG.  S1 thesis, Universitas Sultan Ageng Tirtayasa.