relation: https://eprints.untirta.ac.id/48785/
title: STRATEGI PEMASARAN PENDIDIKAN DALAM MENARIK MINAT PESERTA DIDIK BARU DI PKBM WINDSOR JAKARTA PUSAT
creator: Damayanti, Risma
subject: L Education (General)
subject: LB Theory and practice of education
subject: LC Special aspects of education
description: This study aims to describe the implementation of educational marketing strategies in attracting new students at PKBM Windsor, Central Jakarta. This research uses a descriptive qualitative approach. The subjects of this study include PKBM Windsor managers, tutors, parents, and students. The research instruments utilized were observation, interview, and documentation guidelines. Data collection was conducted through observation, interviews, and documentation. The findings reveal that (1) the educational marketing strategies employed to attract new students indicate that the institution is on the right track in executing its marketing strategies; (2) the responses and interests of new students and parents toward the marketing strategies implemented by PKBM Windsor highlight that the success of these strategies heavily relies on how the institution approaches and communicates information to prospective students and their parents; (3) the challenges faced in implementing educational marketing strategies, where PKBM Windsor has shown adaptability to changes in educational policies imposed by the government. The results of the educational marketing strategies in attracting new students at PKBM Windsor, Central Jakarta, can be deemed appropriate, as the institution has followed the necessary steps in the marketing process. These activities have been conducted effectively and should be maintained, considering that the marketing outcomes have contributed to PKBM Windsor establishing various branches in different regions.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/48785/1/Risma%20Damayanti_2221200015_FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/48785/2/Risma%20Damayanti_2221200015_01.pdf
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identifier: https://eprints.untirta.ac.id/48785/3/Risma%20Damayanti_2221200015_02.pdf
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identifier: https://eprints.untirta.ac.id/48785/4/Risma%20Damayanti_2221200015_03.pdf
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identifier: https://eprints.untirta.ac.id/48785/5/Risma%20Damayanti_2221200015_04.pdf
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identifier: https://eprints.untirta.ac.id/48785/6/Risma%20Damayanti_2221200015_05.pdf
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identifier: https://eprints.untirta.ac.id/48785/7/Risma%20Damayanti_2221200015_REF.pdf
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identifier: https://eprints.untirta.ac.id/48785/8/Risma%20Damayanti_2221200015_LAMP.pdf
identifier:   Damayanti, Risma  (2025) STRATEGI PEMASARAN PENDIDIKAN DALAM MENARIK MINAT PESERTA DIDIK BARU DI PKBM WINDSOR JAKARTA PUSAT.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.