relation: https://eprints.untirta.ac.id/48729/ title: HUBUNGAN SELF GIFT DENGAN PERILAKU KONSUMTIF PADA SISWA (Studi Penelitian Korelasi pada Siswa Kelas X SMAN 2 Kota Serang) creator: SAFIRA, AULIA subject: L Education (General) description: Current developments are growing so rapidly, that in meeting their needs, consumers are often driven by certain motives to obtain the goods or services they need. Self gift is a form of behavior of buying gifts to give to yourself. The giver and recipient of the gift are the same person. Self-gifts can be a symbol of a form of self-communication carried out for oneself. Someone can take action to buy a product or service through a self-gift. However, when the act of buying becomes uncontrolled and irrational, this action can lead to consumer behavior. The aim of this research is to determine the description of self-gifts in students' consumer behavior. The research method used is quantitative research with a correlation study approach. Meanwhile, the selection of informants used random sampling techniques. The population in this study used the Solvin formula and obtained 240 students. The results of this research show that between the consumer behavior variable and the self-gift variable there is a correlation coefficient (r) of 0.851. With a significance value of 0.000 <0.05. This means that there is a positive correlation between the consumptive behavior variable and the self-gift variable with a relationship level that is close to perfect. This means that 85.1% of the data between the two variables has a very significant positive relationship. date: 2024 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://eprints.untirta.ac.id/48729/1/Aulia%20Safira_2285190033_01.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48729/4/Aulia%20Safira_2285190033_03.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48729/5/Aulia%20Safira_2285190033_02.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48729/6/Aulia%20Safira_2285190033_04.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48729/7/Aulia%20Safira_2285190033_05.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48729/8/Aulia%20Safira_2285190033_CP.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48729/9/Aulia%20Safira_2285190033_FullText.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48729/10/Aulia%20Safira_2285190033_Lamp.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48729/11/Aulia%20Safira_2285190033_Reff.pdf identifier: SAFIRA, AULIA (2024) HUBUNGAN SELF GIFT DENGAN PERILAKU KONSUMTIF PADA SISWA (Studi Penelitian Korelasi pada Siswa Kelas X SMAN 2 Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.