relation: https://eprints.untirta.ac.id/48665/
title: BRAND COMMUNICATION FAIRUZ WEDDING ORGANIZER SEBAGAI ISLAMIC BRAND IDENTITY
creator: RUMDANAH, AUM
subject: Public Relations Science
description: Fairuz Islamic Wedding Organizer, operating in Cilegon, Banten, possesses a brand identity that distinguishes it from its competitors. To remain competitive in the industry, Fairuz strives to maintain its Islamic brand identity. This study aims to examine how Fairuz Islamic Wedding Organizer implements brand communication to preserve its Islamic identity while enhancing its image and competitiveness. This research applies the brand communication theory by Schultz & Barnes and employs a qualitative descriptive method with data collection techniques including in-depth interviews, observations, documentation, and literature studies. The findings of this study indicate that the Islamic identity established by Fairuz Islamic Wedding Organizer, analyzed through Brand Communication theory, has a significant impact. Through Brand Visualization, Fairuz Islamic Wedding Organizer seeks to create a strong Islamic impression in its logo, decorations, social media content, and the attire of both brides and crew members. In Brand Activation, Fairuz actively conveys Islamic messages and values in its promotional activities and wedding event executions. Fairuz fosters direct relationships with customers through active engagement on social media and word-of-mouth marketing, further strengthening its brand identity through digital content that conveys Islamic messages.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/48665/1/Final%20Skripsi%20Aum.pdf
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identifier: https://eprints.untirta.ac.id/48665/2/Final%20Skripsi%20Aum-205.pdf
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identifier: https://eprints.untirta.ac.id/48665/3/COVER-BAB%201%20AUM_merged.pdf
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identifier: https://eprints.untirta.ac.id/48665/4/BAB%202%20AUM.pdf
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identifier: https://eprints.untirta.ac.id/48665/5/BAB%203%20AUM.pdf
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identifier: https://eprints.untirta.ac.id/48665/6/BAB%204%20AUM.pdf
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identifier: https://eprints.untirta.ac.id/48665/7/BAB%205%20AUM.pdf
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identifier: https://eprints.untirta.ac.id/48665/8/DAFTAR%20PUSTAKA%20%282%29.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48665/9/Lampiran%201.pdf
identifier:   RUMDANAH, AUM  (2025) BRAND COMMUNICATION FAIRUZ WEDDING ORGANIZER SEBAGAI ISLAMIC BRAND IDENTITY.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.