relation: https://eprints.untirta.ac.id/48620/
title: STRATEGI KAMPANYE PARTAI GOLKAR PADA PEMILIHAN UMUM 2024 DI KOTA SERANG
creator: SUDRAJAT, RIZKI
subject: JA Political science (General)
description: This research aims to determine the Golkar Party's strategy in gaining the support of the people of Serang City in the 2024 Election as well as the campaign methods used by the Golkar Party in the 2024 Election in Serang City with a focus on efforts to increase voter support in winning the 2024 election in Serang City. Using a qualitative approach, this research collected data through interviews, observation and documentation involving the Chair of the DPD, the Election Winning Body, political observers and the people of Serang City. The research results show that the Golkar Party's campaign strategy includes mapping potential voters, strengthening volunteer networks, and using social media to reach young voters. In addition, conventional communication approaches have proven effective in increasing voter trust and engagement. The conclusions of this research confirm that the combination of digital strategies, conventional-based campaigns and adaptive communication contributed significantly to the effectiveness of the Golkar Party's campaign.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/48620/1/RIZKI%20SUDRAJAT_2286210057_FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/48620/2/RIZKI%20SUDRAJAT_2286210057_01.pdf
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identifier: https://eprints.untirta.ac.id/48620/3/RIZKI%20SUDRAJAT_2286210057_02.pdf
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identifier: https://eprints.untirta.ac.id/48620/4/RIZKI%20SUDRAJAT_2286210057_03.pdf
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identifier: https://eprints.untirta.ac.id/48620/5/RIZKI%20SUDRAJAT_2286210057_04.pdf
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identifier: https://eprints.untirta.ac.id/48620/6/RIZKI%20SUDRAJAT_2286210057_05.pdf
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identifier: https://eprints.untirta.ac.id/48620/7/RIZKI%20SUDRAJAT_2286210057_Reff.pdf
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identifier: https://eprints.untirta.ac.id/48620/8/RIZKI%20SUDRAJAT_2286210057_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/48620/9/RIZKI%20SUDRAJAT_2286210057_CP.pdf
identifier:   SUDRAJAT, RIZKI  (2025) STRATEGI KAMPANYE PARTAI GOLKAR PADA PEMILIHAN UMUM 2024 DI KOTA SERANG.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.