relation: https://eprints.untirta.ac.id/48523/
title: FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PADA RUMAH MAKAN RAJA BAKAR MARANGGI DI KOTA CILEGON
creator: NURAENI, DILA
subject: S Agriculture (General)
description: The culinary industry in Indonesia, including in Cilegon City, Banten Province, has experienced significant growth in recent years. Changes in consumer behavior and technological advancements have driven this industry to continuously innovate and adapt. Rumah Makan Raja Bakar Maranggi in Cilegon City is an example of a successful culinary business that offers unique dishes and an attractive dining concept. However, to maintain its existence in the midst of competition, understanding consumer preferences and factors that influence consumer satisfaction is crucial.  This study aims to examine the effect of price, product quality, and service quality on consumer satisfaction at Rumah Makan Raja Bakar Maranggi. The research method used is a quantitative approach with a survey design, and the data analysis technique used is multiple linear regression. The results show that the independent variables tested can explain 67.7% of consumer satisfaction at Rumah Makan Raja Bakar Maranggi. The results of the F-test and T-test indicate that price, product quality, and service quality have a positive and significant effect on consumer satisfaction.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/48523/1/DILA%20NURAENI_4441210067_FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/48523/2/DILA%20NURAENI_4441210067_01.pdf
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identifier: https://eprints.untirta.ac.id/48523/3/DILA%20NURAENI_4441210067_02.pdf
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identifier: https://eprints.untirta.ac.id/48523/4/DILA%20NURAENI_4441210067_03.pdf
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identifier: https://eprints.untirta.ac.id/48523/5/DILA%20NURAENI_4441210067_04.pdf
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identifier: https://eprints.untirta.ac.id/48523/6/DILA%20NURAENI_4441210067_05.pdf
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identifier: https://eprints.untirta.ac.id/48523/7/DILA%20NURAENI_4441210067_REF.pdf
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identifier: https://eprints.untirta.ac.id/48523/8/DILA%20NURAENI_4441210067_LAMP.pdf
identifier:   NURAENI, DILA  (2025) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PADA RUMAH MAKAN RAJA BAKAR MARANGGI DI KOTA CILEGON.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.