relation: https://eprints.untirta.ac.id/48478/
title: Marketing Efficiency Analysis of Melon Inthanon Agro Media Garden Waringinkurung District Serang Regency
creator: Yuliana, Sitta
subject: S Agriculture (General)
description: Melon cultivation is widely found in areas in Indonesia, one of which is in Banten Province. One of the melon varieties in Banten is the inthanon melon, but this commodity is still very rarely cultivated. Inthanon melon has a sweeter taste than ordinary melons so it has a higher price value compared to local melons in general. In order to ensure that the price is not too expensive, an efficient marketing process and marketing costs are needed. This study aims to identify the most appropriate and efficient inthanon melon marketing channels using survey methods, purposive location selection and snowball sampling at one of the producers in Banten, namely Agro Media Garden. Data collection was carried out through observation, interviews, and questionnaires. This study identified 3 marketing channels, namely I (producer - consumer), II (producer - retailer - consumer), III (producer - wholesaler - retailer - consumer), by analyzing costs, margins, and profits on each channel. In marketing channel I, the total marketing cost is Rp1,100/kg, the margin value is Rp22,603/kg, and the marketing profit value is Rp21,503/kg. In marketing channel II, the total marketing cost is Rp1,880/kg, the margin is Rp32,603/kg, and the marketing profit value is Rp30,732/kg. In marketing channel III, the total marketing cost is Rp3,732/kg, the marketing margin is Rp52,603/kg, and the profit value is Rp48,871. The results of the study indicate that the most efficient marketing channel is marketing channel I because it uses the lowest marketing costs but has greater profits.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/48478/1/Sitta%20Yuliana_4441200173_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/48478/3/Sitta%20Yuliana_4441200173_BAB%2002.pdf
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identifier: https://eprints.untirta.ac.id/48478/4/Sitta%20Yuliana_4441200173_BAB%2003.pdf
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identifier: https://eprints.untirta.ac.id/48478/5/Sitta%20Yuliana_4441200173_BAB%2004.pdf
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identifier: https://eprints.untirta.ac.id/48478/6/Sitta%20Yuliana_4441200173_BAB%2005.pdf
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identifier: https://eprints.untirta.ac.id/48478/7/Sitta%20Yuliana_4441200173_Ref.pdf
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identifier: https://eprints.untirta.ac.id/48478/8/Sitta%20Yuliana_4441200173_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48478/9/Sitta%20Yuliana_4441200173_01.pdf
identifier:   Yuliana, Sitta  (2025) Marketing Efficiency Analysis of Melon Inthanon Agro Media Garden Waringinkurung District Serang Regency.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.