<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.untirta.ac.id/id/eprint/48471> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/title> "PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL\r\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS\r\nBAKERY KIOS SPAZE"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/ontology/bibo/abstract> "Technological advancements and social media have significantly changed marketing strategies, including at PT Selaras Bakery Kios Spaze, which utilizes the TikTok platform to reach a wider audience. Thisstudy employs a descriptive method based on data collected during an internship to evaluate the promotional strategies, measure their effectiveness, and identify challenges faced by the company. The results show that TikTok has been used through various features such as hashtags, viral music, popular trends, and creative effects. However, the effectiveness of this strategy has not been fully optimized due to a lack of consistency in posting content, minimal interactive elements, and limited understanding of TikTok's algorithm. Other challenges include limited creative resources, technical difficulties, time management issues, and intense competitionfrom rivals like Nancy Coffee.\r\nThis study recommends actions such as more structured strategy planning, training for the social media team, and utilizing current trends to enhance content appeal.\r\nWith these steps, TikTok has great potential to support promotions, boost consumer engagement, and strengthen the company's competitiveness in the market."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/date> "2024" .
<http://eprints.untirta.ac.id/id/document/271826> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.untirta.ac.id/id/document/271834> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.untirta.ac.id/id/document/271829> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.untirta.ac.id/id/document/271830> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.untirta.ac.id/id/document/271831> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.untirta.ac.id/id/document/271832> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.untirta.ac.id/id/document/271833> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.untirta.ac.id/id/document/272430> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> <http://xmlns.com/foaf/0.1/name> "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/issuer> <http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> .
<http://eprints.untirta.ac.id/id/org/ext-d680a719450f0483cc16f6f0d845078d> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.untirta.ac.id/id/org/ext-d680a719450f0483cc16f6f0d845078d> <http://xmlns.com/foaf/0.1/name> "MANAJEMEN PEMASARAN, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/org/ext-d680a719450f0483cc16f6f0d845078d> <http://purl.org/dc/terms/isPartOf> <http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/issuer> <http://eprints.untirta.ac.id/id/org/ext-d680a719450f0483cc16f6f0d845078d> .
<http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> <http://purl.org/dc/terms/hasPart> <http://eprints.untirta.ac.id/id/org/ext-d680a719450f0483cc16f6f0d845078d> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/creator> <http://eprints.untirta.ac.id/id/person/ext-5502210010> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/ontology/bibo/authorList> <http://eprints.untirta.ac.id/id/eprint/48471#authors> .
<http://eprints.untirta.ac.id/id/eprint/48471#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://eprints.untirta.ac.id/id/person/ext-5502210010> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://www.loc.gov/loc.terms/relators/THS> <http://eprints.untirta.ac.id/id/person/ext-199107122023212356> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://www.loc.gov/loc.terms/relators/THS> <http://eprints.untirta.ac.id/id/person/ext-199201282019032016> .
<http://eprints.untirta.ac.id/id/person/ext-199201282019032016> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.untirta.ac.id/id/person/ext-199201282019032016> <http://xmlns.com/foaf/0.1/givenName> "Putri Wenang"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-199201282019032016> <http://xmlns.com/foaf/0.1/familyName> "Farah"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-199201282019032016> <http://xmlns.com/foaf/0.1/name> "Putri Wenang Farah"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-5502210010> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.untirta.ac.id/id/person/ext-5502210010> <http://xmlns.com/foaf/0.1/givenName> "MOHAMAD GHIFFARI ADITYA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-5502210010> <http://xmlns.com/foaf/0.1/familyName> "WIBAWA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-5502210010> <http://xmlns.com/foaf/0.1/name> "MOHAMAD GHIFFARI ADITYA WIBAWA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-199107122023212356> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.untirta.ac.id/id/person/ext-199107122023212356> <http://xmlns.com/foaf/0.1/givenName> "Ika Putri"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-199107122023212356> <http://xmlns.com/foaf/0.1/familyName> "Solehatin"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-199107122023212356> <http://xmlns.com/foaf/0.1/name> "Ika Putri Solehatin"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> <http://xmlns.com/foaf/0.1/name> "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/creator> <http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> .
<http://eprints.untirta.ac.id/id/org/ext-3124b3e75941978981093ce9489cf2b9> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.untirta.ac.id/id/org/ext-3124b3e75941978981093ce9489cf2b9> <http://xmlns.com/foaf/0.1/name> "FAKULTAS EKONOMI DAN BISNIS"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/creator> <http://eprints.untirta.ac.id/id/org/ext-3124b3e75941978981093ce9489cf2b9> .
<http://eprints.untirta.ac.id/id/org/ext-0ad8ec911e13528c9b71c2a363ea373c> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://eprints.untirta.ac.id/id/org/ext-0ad8ec911e13528c9b71c2a363ea373c> <http://xmlns.com/foaf/0.1/name> "MANAJEMEN PEMASARAN"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/creator> <http://eprints.untirta.ac.id/id/org/ext-0ad8ec911e13528c9b71c2a363ea373c> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/isPartOf> <http://eprints.untirta.ac.id/id/repository> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/271826> .
<http://eprints.untirta.ac.id/id/document/271826> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/271826> <http://www.w3.org/2000/01/rdf-schema#label> "PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL\r\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS\r\nBAKERY KIOS SPAZE (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/271829> .
<http://eprints.untirta.ac.id/id/document/271829> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/271829> <http://www.w3.org/2000/01/rdf-schema#label> "PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL\r\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS\r\nBAKERY KIOS SPAZE (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/271830> .
<http://eprints.untirta.ac.id/id/document/271830> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/271830> <http://www.w3.org/2000/01/rdf-schema#label> "PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL\r\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS\r\nBAKERY KIOS SPAZE (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/271831> .
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<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/271832> .
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<http://eprints.untirta.ac.id/id/document/274181> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/271829> .
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<http://eprints.untirta.ac.id/id/document/274183> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/271831> .
<http://eprints.untirta.ac.id/id/document/274183> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/271831> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/274184> .
<http://eprints.untirta.ac.id/id/document/274184> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/274184> <http://www.w3.org/2000/01/rdf-schema#label> "PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL\r\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS\r\nBAKERY KIOS SPAZE (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/274184> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/271832> .
<http://eprints.untirta.ac.id/id/document/274184> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/271832> .
<http://eprints.untirta.ac.id/id/document/274184> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/271832> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/274185> .
<http://eprints.untirta.ac.id/id/document/274185> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/274185> <http://www.w3.org/2000/01/rdf-schema#label> "PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL\r\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS\r\nBAKERY KIOS SPAZE (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/274185> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/271833> .
<http://eprints.untirta.ac.id/id/document/274185> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/271833> .
<http://eprints.untirta.ac.id/id/document/274185> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/271833> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/274186> .
<http://eprints.untirta.ac.id/id/document/274186> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/274186> <http://www.w3.org/2000/01/rdf-schema#label> "PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL\r\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS\r\nBAKERY KIOS SPAZE (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/274186> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/271834> .
<http://eprints.untirta.ac.id/id/document/274186> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/271834> .
<http://eprints.untirta.ac.id/id/document/274186> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/271834> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/274187> .
<http://eprints.untirta.ac.id/id/document/274187> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/274187> <http://www.w3.org/2000/01/rdf-schema#label> "PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL\r\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS\r\nBAKERY KIOS SPAZE (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/274187> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/272430> .
<http://eprints.untirta.ac.id/id/document/274187> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/272430> .
<http://eprints.untirta.ac.id/id/document/274187> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/272430> .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <https://eprints.untirta.ac.id/48471/> .
<https://eprints.untirta.ac.id/48471/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #48471 \n\nPENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL&#13;\nTIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS&#13;\nBAKERY KIOS SPAZE\n\n" .
<https://eprints.untirta.ac.id/48471/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<https://eprints.untirta.ac.id/48471/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.untirta.ac.id/id/eprint/48471> .
<http://eprints.untirta.ac.id/id/subject/Communication> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://eprints.untirta.ac.id/id/subject/Communication> <http://www.w3.org/2004/02/skos/core#prefLabel> "Communication" .
<http://eprints.untirta.ac.id/id/subject/Communication> <http://www.w3.org/2004/02/skos/core#prefLabel> "Public Relations Science" .
<http://eprints.untirta.ac.id/id/eprint/48471> <http://purl.org/dc/terms/subject> <http://eprints.untirta.ac.id/id/subject/Communication> .