relation: https://eprints.untirta.ac.id/48471/
title: PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL  TIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS  BAKERY KIOS SPAZE
creator: WIBAWA, MOHAMAD GHIFFARI ADITYA
subject: Public Relations Science
description: Technological advancements and social media have significantly changed marketing strategies, including at PT Selaras Bakery Kios Spaze, which utilizes the TikTok platform to reach a wider audience. Thisstudy employs a descriptive method based on data collected during an internship to evaluate the promotional strategies, measure their effectiveness, and identify challenges faced by the company. The results show that TikTok has been used through various features such as hashtags, viral music, popular trends, and creative effects. However, the effectiveness of this strategy has not been fully optimized due to a lack of consistency in posting content, minimal interactive elements, and limited understanding of TikTok's algorithm. Other challenges include limited creative resources, technical difficulties, time management issues, and intense competitionfrom rivals like Nancy Coffee.  This study recommends actions such as more structured strategy planning, training for the social media team, and utilizing current trends to enhance content appeal.  With these steps, TikTok has great potential to support promotions, boost consumer engagement, and strengthen the company's competitiveness in the market.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/48471/1/MOHAMAD%20GHIFFARI%20ADITYA%20WIBAWA_5502210010_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48471/9/MOHAMAD%20GHIFFARI%20ADITYA%20WIBAWA_5502210010_02.pdf
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identifier: https://eprints.untirta.ac.id/48471/4/MOHAMAD%20GHIFFARI%20ADITYA%20WIBAWA_5502210010_03%20%281%29.pdf
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identifier: https://eprints.untirta.ac.id/48471/5/MOHAMAD%20GHIFFARI%20ADITYA%20WIBAWA_5502210010_04%20%281%29.pdf
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identifier: https://eprints.untirta.ac.id/48471/6/MOHAMAD%20GHIFFARI%20ADITYA%20WIBAWA_5502210010_05%20%281%29.pdf
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identifier: https://eprints.untirta.ac.id/48471/7/MOHAMAD%20GHIFFARI%20ADITYA%20WIBAWA_5502210010_Ref%20%282%29.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48471/8/MOHAMAD%20GHIFFARI%20ADITYA%20WIBAWA_5502210010_Lamp%20%281%29.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48471/10/MOHAMAD%20GHIFFARI%20ADITYA%20WIBAWA_5502210010_01.pdf
identifier:   WIBAWA, MOHAMAD GHIFFARI ADITYA  (2024) PENERAPAN DIGITAL MARKETING MELALUI MEDIA SOSIAL TIKTOK SEBAGAI SARANA PROMOSI PADA PT. SELARAS BAKERY KIOS SPAZE.  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.