<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD"^^ . "This research is compiled based on the development of the marketing world using digital elements as a promotional tool, one of which is Copywriting. By utilizing Copywriting to build or achieve promotional stages called Funnel Marketing through social media. This study aims to find out about the Role of Copywriting in Building Instagram Social Media Marketing Funnels with the Attention, Interest, Desire, Action (AIDA) model from Elmo Lewis. This research is Descriptive Qualitative with data collection techniques through interviews, observations, and documentation. The results of this study are building Attention in the form of IG Reels content, the use of appropriate language and words, theme selection, audience POV topics, copy structure, good visual content, headlines that can touch the audience, research on trends and competitors are key factors in building the Attention stage. Interest in the form of IG Stories, Instagram interaction features, information themes, relevant and related topics, invitation techniques, peak follower publication strategies, and trend times are the keys to building Interest. Desire in the form of IG Feeds, promotional topics/product knowledge, testimonials, reviews, audience POV, inspiring themes, use of short but concise words, and suitable formulas are the keys to building Desire. Action in the form of IG Reels and Stories, invitation techniques, product knowledge/promotional topics and social proof, inspiring themes, premium ads, peak time publication strategies and schedule variations are the keys to building Action."^^ . "2025" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . "Rafif"^^ . "Hamzah"^^ . "Rafif Hamzah"^^ . . "MUHAMMAD"^^ . "JAIZ"^^ . "MUHAMMAD JAIZ"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . "JURUSAN ILMU KOMUNIKASI"^^ . . . . . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Text)"^^ . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Text)"^^ . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Text)"^^ . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Text)"^^ . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Text)"^^ . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Text)"^^ . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Text)"^^ . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Text)"^^ . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Other)"^^ . . . . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Other)"^^ . . . . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Other)"^^ . . . . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Other)"^^ . . . . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Other)"^^ . . . . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Other)"^^ . . . . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Other)"^^ . . . . . . "PERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD (Other)"^^ . . . . . "HTML Summary of #48449 \n\nPERAN COPYWRITING DALAM MEMBANGUN FUNNEL MARKETING SOSIAL MEDIA INSTAGRAM ONE THIRD CONSULTING ABROAD\n\n" . "text/html" . . . "Communication (General)" . .