relation: https://eprints.untirta.ac.id/48426/
title: PENGARUH HARGA, KUALITAS PRODUK DAN PRESTISE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELON SWEETNET DI AGRO MEDIA GARDEN KECAMATAN WARINGINKURUNG KABUPATEN SERANG
creator: DINNUR CANTIKA DEWI, RITA
subject: S Agriculture (General)
description: This research aims to determine whether price, product quality and prestige influence both partially and simultaneously the decision to purchase Sweetnet melons at Agro Media Garden. This research was conducted from May 2024 to July 2024 at the Agro Media Garden which coincides with Jl. Cikerai Kp. Tegal Maja, Sampir, District. Waringinkurung, Serang Regency, Banten. The method used in this research is a survey method. The results of this research are that partially there is no significant influence of the Price Variable on the Decision to Purchase Melon Sweetnet at Agro Media Garden, partially there is a significant influence of the Product Quality Variable on the Decision to Purchase Melon Sweetnet at Agro Media Garden, partially there is no significant influence The Prestige Variable on the Purchase Decision of Melon Sweetnet at Agro Media Garden and there is a significant simultaneous influence of Product Quality, Price and Prestige on the Decision to Purchase Melon Sweetnet at Agro Media Garden.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/48426/6/RITA%20DINNUR%20CANTIKA%20DEWI_4441200164_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48426/2/RITA%20DINNUR%20CANTIKA%20DEWI_4441200164_02.pdf
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identifier: https://eprints.untirta.ac.id/48426/3/RITA%20DINNUR%20CANTIKA%20DEWI_4441200164_03.pdf
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identifier: https://eprints.untirta.ac.id/48426/5/RITA%20DINNUR%20CANTIKA%20DEWI_4441200164_04.pdf
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identifier: https://eprints.untirta.ac.id/48426/4/RITA%20DINNUR%20CANTIKA%20DEWI_4441200164_05.pdf
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identifier: https://eprints.untirta.ac.id/48426/7/RITA%20DINNUR%20CANTIKA%20DEWI_4441200164_Ref.pdf
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identifier: https://eprints.untirta.ac.id/48426/8/RITA%20DINNUR%20CANTIKA%20DEWI_4441200164_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48426/9/RITA%20DINNUR%20CANTIKA%20DEWI_4441200164_01.pdf
identifier:   DINNUR CANTIKA DEWI, RITA  (2025) PENGARUH HARGA, KUALITAS PRODUK DAN PRESTISE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELON SWEETNET DI AGRO MEDIA GARDEN KECAMATAN WARINGINKURUNG KABUPATEN SERANG.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.