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<http://eprints.untirta.ac.id/id/eprint/48381> <http://purl.org/dc/terms/title> "STRATEGI PENGEMBANGAN UMKM SALAD BUAH AY DI KOTA CILEGON DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48381> <http://purl.org/ontology/bibo/abstract> "UMKM Salad Buah Ay is specializing in the production and sale of fruit salad, located in Citangkil District, Cilegon City. Salad Buah Ay faces challenges in expanding its market reach, with distribution currently limited to its operational area. Through the formulation of an appropriate strategy, this business has a great opportunity to grow and reach a broader market. This study aims to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) affecting UMKM Salad Buah Ay. Additionally, it formulates alternative strategies and determines strategic priorities using the Quantitative Strategic Planning Matrix (QSPM) approach. This research employs a qualitative and quantitative descriptive approach. The methods used in this research include the IFE (Internal Factor Evaluation) matrix, EFE (External Factor Evaluation) matrix, IE (Internal-External) matrix, SWOT matrix, and QSPM matrix. The findings indicate that UMKM Salad Buah Ay has five strengths and five weaknesses as internal factors, while external factors consist of five opportunities and five threats. The IE matrix positions the business in Quadrant II (growth and build). The SWOT matrix formulates six alternative strategies, and the QSPM matrix ranks them based on strategic priorities. The highest-priority strategy identified is opening a pop-up store in a strategic location."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/48381> <http://purl.org/dc/terms/date> "2025" .
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<http://eprints.untirta.ac.id/id/document/274705> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/274705> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PENGEMBANGAN UMKM SALAD BUAH AY DI KOTA CILEGON DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/274705> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/271447> .
<http://eprints.untirta.ac.id/id/document/274705> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/271447> .
<http://eprints.untirta.ac.id/id/document/274705> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/271447> .
<http://eprints.untirta.ac.id/id/eprint/48381> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/274706> .
<http://eprints.untirta.ac.id/id/document/274706> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/274706> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PENGEMBANGAN UMKM SALAD BUAH AY DI KOTA CILEGON DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/274706> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/271448> .
<http://eprints.untirta.ac.id/id/document/274706> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/271448> .
<http://eprints.untirta.ac.id/id/document/274706> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/271448> .
<http://eprints.untirta.ac.id/id/eprint/48381> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/274707> .
<http://eprints.untirta.ac.id/id/document/274707> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/274707> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PENGEMBANGAN UMKM SALAD BUAH AY DI KOTA CILEGON DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/274707> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/271450> .
<http://eprints.untirta.ac.id/id/document/274707> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/271450> .
<http://eprints.untirta.ac.id/id/document/274707> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/271450> .
<http://eprints.untirta.ac.id/id/eprint/48381> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/274708> .
<http://eprints.untirta.ac.id/id/document/274708> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/274708> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PENGEMBANGAN UMKM SALAD BUAH AY DI KOTA CILEGON DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/274708> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/271859> .
<http://eprints.untirta.ac.id/id/document/274708> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/271859> .
<http://eprints.untirta.ac.id/id/document/274708> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/271859> .
<http://eprints.untirta.ac.id/id/eprint/48381> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <https://eprints.untirta.ac.id/48381/> .
<https://eprints.untirta.ac.id/48381/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #48381 \n\nSTRATEGI PENGEMBANGAN UMKM SALAD BUAH AY DI KOTA CILEGON DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)\n\n" .
<https://eprints.untirta.ac.id/48381/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<https://eprints.untirta.ac.id/48381/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.untirta.ac.id/id/eprint/48381> .
<http://eprints.untirta.ac.id/id/subject/S1> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://eprints.untirta.ac.id/id/subject/S1> <http://www.w3.org/2004/02/skos/core#prefLabel> "S Agriculture (General)"@en .
<http://eprints.untirta.ac.id/id/eprint/48381> <http://purl.org/dc/terms/subject> <http://eprints.untirta.ac.id/id/subject/S1> .