relation: https://eprints.untirta.ac.id/48334/
title: STRATEGI KAWASAN WISATA GEOPARK BAYAH DOME   DALAM MEMBANGUN DESTINATION BRANDING   PARIWISATA LEBAK, BANTEN
creator: FIKRI OKTAHADI, MUHAMMAD
subject: Communication (General)
description: Bayah Dome Geopark is an area that has abundant geological, biological and cultural wealth. With the amount of potential that exists, an effective branding strategy is needed to develop the area so that it can become a tourist destination that has a unique and competitive identity. This research aims to find out how the implementation of destination branding strategy in the Bayah Dome Geopark tourist area in creating identity and image as a leading destination in Lebak, Banten. This research uses descriptive qualitative methods with data collection techniques through observation, interviews, and documentation studies. In this study, researchers used the theory of diffusion of innovation and the concept of destination branding from Morgan & Pitchard which was supported by SWOT analysis, segmentation, targeting and positioning. The results of this study show that the destination branding strategy has been implemented by the Bayah Dome Geopark management agency in five stages. The first stage is market investigation, analysis and strategic recommendation which successfully conducts market analysis and creates tourism products in the form of Geopark information centers, Geopark Corner, Landmarks, information boards and Batour applications, the second stage, namely Brand Identitiy Development by successfully making names, logos and taglines. The third stage is brand launch introduction which uses promotional strategies through advertising, Direct marketing, promotion sell, and public relations. The fourth stage is brand implementation which establishes cooperation with the community, government and academics. The fifth stage is monitoring, evaluation and review by monitoring through websites, social media and direct surveys to see visitor responses to the Bayah Dome Geopark destination.
date: 2024
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/48334/1/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_FULL%20TEXT.pdf
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identifier: https://eprints.untirta.ac.id/48334/2/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_CP.pdf
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identifier: https://eprints.untirta.ac.id/48334/10/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_01.pdf
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identifier: https://eprints.untirta.ac.id/48334/4/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_02.pdf
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identifier: https://eprints.untirta.ac.id/48334/5/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_03.pdf
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identifier: https://eprints.untirta.ac.id/48334/6/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_04.pdf
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identifier: https://eprints.untirta.ac.id/48334/7/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_05.pdf
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identifier: https://eprints.untirta.ac.id/48334/8/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_REF.pdf
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identifier: https://eprints.untirta.ac.id/48334/9/MUHAMMAD%20FIKRI%20OKTAHADI_6662200001_LAMP.pdf
identifier:   FIKRI OKTAHADI, MUHAMMAD  (2024) STRATEGI KAWASAN WISATA GEOPARK BAYAH DOME DALAM MEMBANGUN DESTINATION BRANDING PARIWISATA LEBAK, BANTEN.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.