relation: https://eprints.untirta.ac.id/48260/ title: PENGARUH FEAR OF MISSING OUT TERHADAP TINGKAT BERBELANJA ONLINE DI SHOPEE PADA SISWA SMAN 1 BOGOR SELAMA HARBOLNAS creator: SETIAWAN, ANDRA subject: Communication (General) description: This research aims to analyze the influence of fear of missing out on online shopping levels at Shopee among students of SMAN 1 Bogor during Harbolnas. The Social Comparison Theory is used to explain students’ tendency to compare themselves with others and feel fear of missing out, which then drives their online shopping behavior. This research uses a quantitative approach with a survey method. The purposive sampling technique was used to select 91 students as respondents. The research results show that fear of missing out has a positive and significant influence of fear of missing out on online shopping levels at Shopee among students of SMAN 1 Bogor during Harbolnas. The calculated t-value (8.735) is greater than the t-table (1.987), and the significance value of fear of missing out is less than 0.05 (< 0.001). Simple linear regression analysis produced a regression coefficient of 0.704, indicating that fear of missing out has a positive influence on the level of online shopping. The coefficient of determination test resulted in an R square of 0.462. This means that the fear of missing out explains 46.2% of the variation in online shopping levels on Shopee among students of SMAN 1 Bogor during Harbolnas. The remaining 53.8% of the variation in online shopping levels is influenced by other factors. date: 2025 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://eprints.untirta.ac.id/48260/1/ANDRA%20SETIAWAN_6662210060_CP.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48260/2/ANDRA%20SETIAWAN_6662210060_FULLTEXT.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48260/3/ANDRA%20SETIAWAN_6662210060_01.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48260/4/ANDRA%20SETIAWAN_6662210060_02.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48260/5/ANDRA%20SETIAWAN_6662210060_03.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48260/6/ANDRA%20SETIAWAN_6662210060_04.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48260/7/ANDRA%20SETIAWAN_6662210060_05.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48260/8/ANDRA%20SETIAWAN_6662210060_REF.pdf format: text language: id identifier: https://eprints.untirta.ac.id/48260/9/ANDRA%20SETIAWAN_6662210060_LAMP.pdf identifier: SETIAWAN, ANDRA (2025) PENGARUH FEAR OF MISSING OUT TERHADAP TINGKAT BERBELANJA ONLINE DI SHOPEE PADA SISWA SMAN 1 BOGOR SELAMA HARBOLNAS. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.