eprintid: 48182
rev_number: 23
eprint_status: archive
userid: 4952
dir: disk0/00/04/81/82
datestamp: 2025-04-14 04:04:42
lastmod: 2025-04-14 04:04:42
status_changed: 2025-04-14 04:04:42
type: thesis
metadata_visibility: show
creators_name: SUSILAWATI, EUIS
creators_id: 5551200033
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: DAVID RAMDANSYAH, AGUS
contributors_name: AZIE SETYO, YANTO
contributors_id: 197110222009121002
contributors_id: 197710072005011002
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS EKONOMI DAN BISNIS
corp_creators: JURUSAN MANAJEMEN
title: Pengaruh E-Service Quality dan E-Trust Terhadap Repurchase Intention dengan E-Customer Satisfaction Sebagai Variabel Intervening (Studi pada Pengguna Layanan GrabFood Di Kota Serang)
ispublished: pub
subjects: H1
divisions: FEB
divisions: Managemen
full_text_status: restricted
keywords: E-Service Quality, E-Trust, E-Customer Satisfaction dan
Repurchase Intention
E-Service Quality, E-Trust, E-Customer Satisfaction dan Repurchase Intention
note: Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality (X1) dan E-Trust (X2) terhadap Repurchase Intention (Y) dengan E-Customer Satisfaction (Z) sebagai variabel intervening pada pengguna layanan GrabFood di Kota Serang. Metode penelitian yang digunakan adalah kuantitatif deskriptif. Populasi dalam penelitian ini adalah pengguna layanan GrabFood di Kota Serang yang telah melakukan pembelian sebanyak 3 kali dalam 2 bulan terakhir. Sampel dalam penelitian ini berjumlah 119 responden dengan metode puposive sampling dan accidental sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan alat analisis SmartPLS versi 4.0. Hasil penelitian ini menunjukkan bahwa: (1) E-Service Quality berpengaruh positif dan signifikan terhadap Repurchase Intention. (2) E-Trust tidak berpengaruh positif dan signifikan terhadap Repurchase Intention. (3) E-Service Quality berpengaruh positif dan signifikan terhadap E-Customer Satisfaction. (4) E-Trust berpengaruh positif dan signifikan terhadap E-Customer Satisfaction. (5) E-Customer Satisfaction berpengaruh positif dan signifikan terhadap Repurchase Intention. (6) E-Service Quality berpengaruh positif dan signifikan terhadap Repurchase Intention yang dimediasi oleh variabel E-Customer Satisfaction. (7) E-Trust berpengaruh positif dan signifikan terhadap Repurchase Intention yang dimediasi oleh variabel E-Customer Satisfaction
abstract: This research aims to determine the effect of E-Service Quality (X1) and E-Trust (X2) on Repurchase Intention (Y) with E-Customer Satisfaction (Z) as an intervening variable for GrabFood Service User in Serang City. The research method used is descriptive quantitative. The population in this study are GrabFood service users in Serang City who have made purchases 3 times in the last 2 months. The sample in this study amounted to 119 respondents using purposive sampling and accidental sampling methods. The data analysis technique used in this research is Structural Equation Modeling (SEM) with the SmartPLS analysis tool version 4.0. The result of this study show that: (1) E-Service Quality has a positive and significant effect on Repurchase Intention. (2) E-Trust has not positive and significant effect on Repurchase Intention. (3) E-Service Quality has a positive and significant effect on E-Customer Satisfaction. (4) E-Trust has a positive and significant effect on E-Customer Satisfaction. (5) E-Customer Satisfaction has a positive and significant effect on Repurchase Intention. (6) E-Service Quality has a positive and significant effect on Repurchase Intention which is mediated by E-Customer Satisfaction. (7) E-Trust has a positive and significant effect on Repurchase Intention which is mediated by E-Customer Satisfaction.
date: 2025
date_type: published
pages: 131
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: MANAJEMEN
thesis_type: sarjana
thesis_name: sarjana
citation:   SUSILAWATI, EUIS  (2025) Pengaruh E-Service Quality dan E-Trust Terhadap Repurchase Intention dengan E-Customer Satisfaction Sebagai Variabel Intervening (Studi pada Pengguna Layanan GrabFood Di Kota Serang).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/48182/1/Euis%20Susilawati_5551200033_fulltext%20.pdf
document_url: https://eprints.untirta.ac.id/48182/2/Euis%20Susilawati_5551200033_01.pdf
document_url: https://eprints.untirta.ac.id/48182/3/Euis%20Susilawati_5551200033_02.pdf
document_url: https://eprints.untirta.ac.id/48182/4/Euis%20Susilawati_5551200033_03.pdf
document_url: https://eprints.untirta.ac.id/48182/5/Euis%20Susilawati_5551200033_05.pdf
document_url: https://eprints.untirta.ac.id/48182/8/Euis%20Susilawati_5551200033_04.pdf
document_url: https://eprints.untirta.ac.id/48182/6/Euis%20Susilawati_5551200033_Ref.pdf
document_url: https://eprints.untirta.ac.id/48182/9/Euis%20Susilawati_5551200033_lamp.pdf