<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang)"^^ . "The agricultural sector, particularly vegetable commodities, has shown an increasing demand trend driven by the growing awareness of healthy eating habits and the rapid adoption of online shopping platforms. This study aims to analyze the ranking of fresh vegetable attributes purchased online based on consumer preferences in Kota Tangerang and examine these preferences comprehensively. A quantitative descriptive approach was applied, with Kota Tangerang selected as the research location using purposive sampling. The study employed nonprobability sampling with a purposive sampling technique, resulting in 100 respondents. Conjoint analysis with the assistance of SPSS Statistics 21 software was used to analyze the data. The findings indicate that the majority of online fresh vegetable consumers are women aged 21–25, high school graduates, making purchase decisions independently, and using Sayurbox as the primary e-commerce platform. Consumers frequently purchase leafy vegetables, such as spinach, with a frequency of more than twice. The ranking of attributes based on consumer preferences is as follows: (i) physical appearance, (ii) price, (iii) service quality, and (iv) product variety. Consumers in Kota Tangerang prefer a combination of fresh vegetables with an appropriate physical appearance, varied product options, accessible services, and affordable prices."^^ . "2025" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "AGRIBISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "Suherna"^^ . "Suherna"^^ . "Suherna Suherna"^^ . . "Gabriella"^^ . "Hanna Pricillia Siahaan"^^ . "Gabriella Hanna Pricillia Siahaan"^^ . . "Sri"^^ . "Mulyati"^^ . "Sri Mulyati"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS PERTANIAN"^^ . . . "JURUSAN AGRIBISNIS"^^ . . . . . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Text)"^^ . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Text)"^^ . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Text)"^^ . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Text)"^^ . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Text)"^^ . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Text)"^^ . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Text)"^^ . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Text)"^^ . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Other)"^^ . . . . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Other)"^^ . . . . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Other)"^^ . . . . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Other)"^^ . . . . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Other)"^^ . . . . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Other)"^^ . . . . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Other)"^^ . . . . . . "PREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang) (Other)"^^ . . . . . "HTML Summary of #48125 \n\nPREFERENSI KONSUMEN SAYURAN SEGAR DALAM PEMBELIAN SECARA ONLINE (Suatu Kasus di Kota Tangerang)\n\n" . "text/html" . . . "S Agriculture (General)"@en . .