eprintid: 48078
rev_number: 17
eprint_status: archive
userid: 20801
dir: disk0/00/04/80/78
datestamp: 2025-03-26 02:10:36
lastmod: 2025-03-26 02:10:36
status_changed: 2025-03-26 02:10:36
type: thesis
metadata_visibility: show
creators_name: Asa Prabowo, Lingga
creators_id: 4441190150
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Astuti, Andjar
contributors_name: Aliudin, Aliudin
contributors_id: 196005311986112001
contributors_id: 197008052002121001
corp_creators: Universitas Sultan Ageng Tirtayasa
corp_creators: Fakultas Pertanian
corp_creators: Agribisnis
title: Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Di Toko Tembakau The Santang
ispublished: pub
subjects: S1
divisions: Agri
divisions: FAPERTA
full_text_status: restricted
keywords: Consumer Loyalty, Marketing Mix, Retail Business, Tobacco Products, Customer Satisfaction
Loyalitas Konsumen, Bauran Pemasaran, Bisnis Ritel, Produk Tembakau, Kepuasan Pelanggan
note: Loyalitas konsumen memegang peranan penting dalam keberlanjutan bisnis, termasuk pada usaha kecil dan menengah (UKM) seperti Toko Tembakau The Santang. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi loyalitas konsumen di Toko Tembakau The Santang. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda untuk menguji pengaruh variabel seperti kualitas produk, harga, lokasi, promosi, pelayanan pelanggan, fasilitas fisik, dan proses pembelian terhadap loyalitas konsumen. Data dikumpulkan melalui survei terhadap 80 responden yang merupakan pelanggan toko tersebut. Hasil penelitian menunjukkan bahwa variasi produk, harga yang kompetitif, aksesibilitas, dan upaya promosi memiliki kontribusi signifikan terhadap retensi konsumen. Selain itu, pelayanan pelanggan yang personal dan suasana toko meningkatkan kepuasan konsumen, yang pada gilirannya mendorong pembelian berulang dan rekomendasi positif dari mulut ke mulut. Penelitian ini memberikan wawasan yang berharga bagi pemilik bisnis di sektor ritel tembakau, dengan menekankan pentingnya strategi pemasaran dan perbaikan layanan untuk membangun loyalitas konsumen jangka panjang.
abstract: Consumer loyalty plays a crucial role in the sustainability of businesses, including small and medium enterprises (SMEs) such as Toko Tembakau The Santang. This study aims to identify and analyze the factors influencing consumer loyalty at Toko Tembakau The Santang. The research employs a quantitative approach using multiple linear regression analysis to examine the impact of variables such as product quality, pricing, location, promotions, customer service, physical facilities, and purchasing processes on consumer loyalty. Data were collected through surveys of 80 respondents who are customers of the store. The findings indicate that product variety, competitive pricing, accessibility, and promotional efforts significantly contribute to consumer retention. Additionally, personalized customer service and store atmosphere enhance consumer satisfaction, leading to repeat purchases and positive word-of-mouth recommendations. This research provides valuable insights for business owners in the tobacco retail sector, emphasizing the importance of strategic marketing and service improvements to foster long-term customer loyalty.
date: 2025
date_type: published
pages: 78
institution: Untirta Sultan Ageng Tirtayasa
department: Agribisnis
thesis_type: sarjana
thesis_name: sarjana
citation:   Asa Prabowo, Lingga  (2025) Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Di Toko Tembakau The Santang.  S1 thesis, Untirta Sultan Ageng Tirtayasa.   
document_url: https://eprints.untirta.ac.id/48078/2/Lingga%20Asa%20Prabowo_4441190150_Fulltext.pdf
document_url: https://eprints.untirta.ac.id/48078/1/Lingga%20Asa%20Prabowo_4441190150_01.pdf
document_url: https://eprints.untirta.ac.id/48078/3/Lingga%20Asa%20Prabowo_4441190150_02.pdf
document_url: https://eprints.untirta.ac.id/48078/4/Lingga%20Asa%20Prabowo_4441190150_03.pdf
document_url: https://eprints.untirta.ac.id/48078/5/Lingga%20Asa%20Prabowo_4441190150_04.pdf
document_url: https://eprints.untirta.ac.id/48078/6/Lingga%20Asa%20Prabowo_4441190150_05.pdf
document_url: https://eprints.untirta.ac.id/48078/7/Lingga%20Asa%20Prabowo_4441190150_Ref.pdf
document_url: https://eprints.untirta.ac.id/48078/8/Lingga%20Asa%20Prabowo_4441190150_Lamp.pdf