relation: https://eprints.untirta.ac.id/48078/
title: Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Di Toko Tembakau The Santang
creator: Asa Prabowo, Lingga
subject: S Agriculture (General)
description: Consumer loyalty plays a crucial role in the sustainability of businesses, including small and medium enterprises (SMEs) such as Toko Tembakau The Santang. This study aims to identify and analyze the factors influencing consumer loyalty at Toko Tembakau The Santang. The research employs a quantitative approach using multiple linear regression analysis to examine the impact of variables such as product quality, pricing, location, promotions, customer service, physical facilities, and purchasing processes on consumer loyalty. Data were collected through surveys of 80 respondents who are customers of the store. The findings indicate that product variety, competitive pricing, accessibility, and promotional efforts significantly contribute to consumer retention. Additionally, personalized customer service and store atmosphere enhance consumer satisfaction, leading to repeat purchases and positive word-of-mouth recommendations. This research provides valuable insights for business owners in the tobacco retail sector, emphasizing the importance of strategic marketing and service improvements to foster long-term customer loyalty.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/48078/2/Lingga%20Asa%20Prabowo_4441190150_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48078/1/Lingga%20Asa%20Prabowo_4441190150_01.pdf
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identifier: https://eprints.untirta.ac.id/48078/3/Lingga%20Asa%20Prabowo_4441190150_02.pdf
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identifier: https://eprints.untirta.ac.id/48078/4/Lingga%20Asa%20Prabowo_4441190150_03.pdf
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identifier: https://eprints.untirta.ac.id/48078/5/Lingga%20Asa%20Prabowo_4441190150_04.pdf
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identifier: https://eprints.untirta.ac.id/48078/6/Lingga%20Asa%20Prabowo_4441190150_05.pdf
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identifier: https://eprints.untirta.ac.id/48078/7/Lingga%20Asa%20Prabowo_4441190150_Ref.pdf
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language: en
identifier: https://eprints.untirta.ac.id/48078/8/Lingga%20Asa%20Prabowo_4441190150_Lamp.pdf
identifier:   Asa Prabowo, Lingga  (2025) Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Di Toko Tembakau The Santang.  S1 thesis, Untirta Sultan Ageng Tirtayasa.