relation: https://eprints.untirta.ac.id/48076/
title: Fenomena Cancel Culture pada Film Budi Pekerti dan Implikasinya terhadap Moralitas Sosial   (Analisis Semiotika Model Roland Barthes)
creator: Nail, Muhammad
subject: Communication (General)
description: Films serves as a mass communication medium capable of recording and  reflecting social realities through visual and audio narratives. As a cultural  product, films not only mirror societal values and norms but also function as tools  to influence public opinion and shape social discourse. This study explores the  phenomenon of cancel culture as portrayed in the film Budi Pekerti by Wregas  Bhanuteja, illustrating how cancel culture can impact individuals and society. The  research aims to uncover the denotative, connotative, and mythical meanings  within specific scenes in the film. The study employs a descriptive qualitative  method using Roland Barthes semiotic analysis, encompassing three layers of  analysis: denotation as literal meaning, connotation as symbolic associations,  and myth as hidden ideology. Data were collected through scene observation,  literature review, and documentation. The results show that, denotatively, cancel  culture is represented through concrete actions such as the spread of viral videos,  public condemnation, and social isolation of the main character, directly  portraying social pressure. Connotatively, these scenes symbolize the injustice  and social stigma that can destroy a person's reputation and life. On the  mythological layer, the film reveals the ideology of social media as a tool of  social control that reinforces society's moral hierarchy while highlighting  contradictions in collective moral values
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/48076/18/Muhammad%20Nail_6662200090_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/48076/2/Muhammad%20Nail_6662200090_CP.pdf
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identifier: https://eprints.untirta.ac.id/48076/19/Muhammad%20Nail_6662200090_01.pdf
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identifier: https://eprints.untirta.ac.id/48076/4/Muhammad%20Nail_6662200090_02.pdf
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identifier: https://eprints.untirta.ac.id/48076/5/Muhammad%20Nail_6662200090_03.pdf
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identifier: https://eprints.untirta.ac.id/48076/6/Muhammad%20Nail_6662200090_04.pdf
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identifier: https://eprints.untirta.ac.id/48076/7/Muhammad%20Nail_6662200090_05.pdf
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identifier: https://eprints.untirta.ac.id/48076/8/Muhammad%20Nail_6662200090_Ref.pdf
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identifier: https://eprints.untirta.ac.id/48076/9/Muhammad%20Nail_6662200090_Lamp.pdf
identifier:   Nail, Muhammad  (2024) Fenomena Cancel Culture pada Film Budi Pekerti dan Implikasinya terhadap Moralitas Sosial (Analisis Semiotika Model Roland Barthes).  S1 thesis, Universitas Sultan Ageng Tirtayasa.