?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=AZHYZE&rft.aulast=WIDI+ASTUTI&rft.au=WIDI+ASTUTI%2C+AZHYZE&rft.title=PENGARUH+BRAND+AMBASSADOR+DAN+BRAND+PERSONALITY+DIMODERASI+OLEH+KOREAN+WAVE+TERHADAP+PURCHASE+DECISION+(Survei+pada+Konsumen+Produk+Somethinc)&rft.degree=S1&rft.date=2025&rft.inst=UNIVERSITAS+SULTAN+AGENG+TIRTAYASA&rft.tpages=108