relation: https://eprints.untirta.ac.id/47777/
title: STRATEGI PENGEMBANGAN BISNIS UMKM YUANG-ZI SHOES DENGAN PENDEKATAN BUSINESS MODEL CANVAS, ANALYTICAL HIERARCHY PROCESS, DAN SWOT
creator: MAULANA, RIZKY
subject: T Technology (General)
description: Since the COVID-19 pandemic began, UMKM Yuang-Zi Shoes has faced significant challenges threatening its business sustainability, resulting in a drastic decline in offline sales. To address this issue, research was conducted to develop the business by analyzing the existing Business Model Canvas (BMC) of UMKM Yuang-Zi Shoes. This study identified the strengths, weaknesses, opportunities, and threats (SWOT) impacting the business. The research began with analyzing the existing BMC to understand the current business framework. Next, weights were calculated using the Analytical Hierarchy Process (AHP), and IFAS and EFAS matrices were developed by multiplying the weights with ratings to obtain total scores. The business position was then mapped using the grand strategy matrix to determine the most appropriate strategy. These strategies were further refined using a SWOT matrix to produce the best recommendations. The final step was drafting a proposed BMC that reflects the business development strategies. The  findings reveal that UMKM Yuang-Zi Shoes possesses 7 strengths, 7 weaknesses, 7 opportunities, and 8 threats. The development strategies include product innovation, digital promotion, employee training, and loyalty programs to enhance competitiveness. The BMC analysis highlights a new focus on e-commerce, expanded customer segments, and improved visual branding to strengthen its digital market presence.
date: 2025-03-10
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/47777/1/Rizky%20Maulana_3333200028_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/47777/2/Rizky%20Maulana_3333200028_01.pdf
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identifier: https://eprints.untirta.ac.id/47777/7/Rizky%20Maulana_3333200028_06.pdf
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identifier: https://eprints.untirta.ac.id/47777/8/Rizky%20Maulana_3333200028_Ref.pdf
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identifier: https://eprints.untirta.ac.id/47777/9/Rizky%20Maulana_3333200028_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/47777/10/Rizky%20Maulana_3333200028_CP.pdf
identifier:   MAULANA, RIZKY  (2025) STRATEGI PENGEMBANGAN BISNIS UMKM YUANG-ZI SHOES DENGAN PENDEKATAN BUSINESS MODEL CANVAS, ANALYTICAL HIERARCHY PROCESS, DAN SWOT.  S1 thesis, Fakultas Teknik Universitas Sultan Ageng Tirtayasa.