eprintid: 47727
rev_number: 19
eprint_status: archive
userid: 4922
dir: disk0/00/04/77/27
datestamp: 2025-03-10 02:21:08
lastmod: 2025-03-10 02:21:08
status_changed: 2025-03-10 02:21:08
type: thesis
metadata_visibility: show
creators_name: Attar Alfarizi, Muhamad
creators_id: 5551200093
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: LUTFI, LUTFI
contributors_name: GANIKA, GERRY
contributors_id: 196711032005011001
contributors_id: 198205172006041003
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS EKONOMI DAN BISNIS
corp_creators: JURUSAN MANAJEMEN
title: PENGARUH KUALITAS PRODUK DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS KONSUMEN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING
(Studi Kasus Pada Pengguna Laptop Acer Di Kota Depok)
ispublished: pub
subjects: HB
divisions: FEB
divisions: Managemen
full_text_status: restricted
keywords: Product quality, Electronic Word of Mouth, Brand Image and Consumer Loyalty
kualitas Produk, Electronic Word of Mouth, Citra Merek dan Loyalitas Konsumen
note: Penelitian ini bertujuan untuk mengetahui peran citra merek dalam memediasi antara kualitas produk dan electronic word of mouth terhadap loyalitas konsumen pada konsumen laptop Acer di kota Depok. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Penelitian ini melakukan pengumpulan data berdasarkan kuesioner dan studi kepustakaan. Populasi dalam penelitian ini adalah warga kota serang berusia 17-65 tahun dan sampel sebanyak 160 responden dengan metode purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan menggunakan software analisis SmartPLS 3.2.9.
Hasil penelitian ini menunjukkan bahwa: (1) kualitas Produk tidak berpengaruh terhadap Loyalitas Konsumen. (2) Electronic Word of Mouth tidak berpengaruh terhadap Loyalitas Konsumen. (3) kualitas Produk berpengaruh positif dan signifikan terhadap Citra Merek. (4) Electronic Word of Moouth berpengaruh positif dan signifikan terhadap Citra Merek. (5) Citra Merek berpengaruh positif dan signifikan terhadap Loyalitas Konsumen. (6) Citra Merek mampu memediasi pengaruh kualitas Produk terhadap Loyalitas Konsumen. (7) Citra Merek mampu memediasi pengaruh Electronic Word of Mouth terhadap Loyalitas Konsumen.
abstract: This research aims to determine the role of brand image in mediating between product quality and electronic word of mouth on consumer loyalty among Acer laptop consumer in the city of Depok. The research method used is quantitative with a descriptive approach. This research collects data based on questionnaires and literature study. The population in this study were Serang city residents aged 17-65 years and a sample of 160 respondents using a purposive sampling method. The data analysis method used is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 analysis software.
The results of this research show that: (1) Product quality has no effect on Consumer Loyalty. (2) Electronic Word of Mouth has no effect on Consumer Loyalty. (3) Product quality has a positive and significant effect on Brand Image. (4) Electronic Word of Mouth has a positive and significant effect on Brand Image. (5) Brand Image has a positive and significant effect on Consumer Loyalty. (6) Brand Image is able to mediate the influence of Product quality on Consumer Loyalty. (7) Brand Image is able to mediate the influence of Electronic Word of Mouth on Consumer Loyalty.
date: 2025
date_type: published
pages: 154
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: MANAJEMEN
thesis_type: sarjana
thesis_name: sarjana
citation:   Attar Alfarizi, Muhamad  (2025) PENGARUH KUALITAS PRODUK DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS KONSUMEN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengguna Laptop Acer Di Kota Depok).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/47727/1/Muhamad%20Attar%20Alfarizi_5551200093_fulltext.pdf
document_url: https://eprints.untirta.ac.id/47727/2/Muhamad%20Attar%20Alfarizi_5551200093_01.pdf
document_url: https://eprints.untirta.ac.id/47727/3/Muhamad%20Attar%20Alfarizi_5551200093_02.pdf
document_url: https://eprints.untirta.ac.id/47727/5/Muhamad%20Attar%20Alfarizi_5551200093_04.pdf
document_url: https://eprints.untirta.ac.id/47727/6/Muhamad%20Attar%20Alfarizi_5551200093_05.pdf
document_url: https://eprints.untirta.ac.id/47727/7/Muhamad%20Attar%20Alfarizi_5551200093_ref.pdf
document_url: https://eprints.untirta.ac.id/47727/16/Muhamad%20Attar%20Alfarizi_5551200093_03.pdf
document_url: https://eprints.untirta.ac.id/47727/17/Muhamad%20Attar%20Alfarizi_5551200093_Lamp.pdf