relation: https://eprints.untirta.ac.id/47727/
title: PENGARUH KUALITAS PRODUK DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS KONSUMEN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING  (Studi Kasus Pada Pengguna Laptop Acer Di Kota Depok)
creator: Attar Alfarizi, Muhamad
subject: HB Economic Theory
description: This research aims to determine the role of brand image in mediating between product quality and electronic word of mouth on consumer loyalty among Acer laptop consumer in the city of Depok. The research method used is quantitative with a descriptive approach. This research collects data based on questionnaires and literature study. The population in this study were Serang city residents aged 17-65 years and a sample of 160 respondents using a purposive sampling method. The data analysis method used is Structural Equation Modeling (SEM) using SmartPLS 3.2.9 analysis software.  The results of this research show that: (1) Product quality has no effect on Consumer Loyalty. (2) Electronic Word of Mouth has no effect on Consumer Loyalty. (3) Product quality has a positive and significant effect on Brand Image. (4) Electronic Word of Mouth has a positive and significant effect on Brand Image. (5) Brand Image has a positive and significant effect on Consumer Loyalty. (6) Brand Image is able to mediate the influence of Product quality on Consumer Loyalty. (7) Brand Image is able to mediate the influence of Electronic Word of Mouth on Consumer Loyalty.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/47727/1/Muhamad%20Attar%20Alfarizi_5551200093_fulltext.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/47727/2/Muhamad%20Attar%20Alfarizi_5551200093_01.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/47727/3/Muhamad%20Attar%20Alfarizi_5551200093_02.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/47727/5/Muhamad%20Attar%20Alfarizi_5551200093_04.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/47727/6/Muhamad%20Attar%20Alfarizi_5551200093_05.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/47727/7/Muhamad%20Attar%20Alfarizi_5551200093_ref.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47727/16/Muhamad%20Attar%20Alfarizi_5551200093_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47727/17/Muhamad%20Attar%20Alfarizi_5551200093_Lamp.pdf
identifier:   Attar Alfarizi, Muhamad  (2025) PENGARUH KUALITAS PRODUK DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS KONSUMEN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengguna Laptop Acer Di Kota Depok).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.